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Mister Donut

Mister Donut. 496241305 　呂美欣　 June 496242311 　藍詩渝　 Caroline 497230602 　李孟軒　 Joyce. History. North America Founded in 1956 Changing their name to Dunkin' Donuts. Japan and Asia Introduced into Japan in 1971. Changing it’s name Mister Donut Japan. Concept. 「客の心を心とせよ」

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Mister Donut

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  1. Mister Donut 496241305　呂美欣　June 496242311　藍詩渝　Caroline 497230602　李孟軒　Joyce

  2. History North America Founded in 1956 Changing their name to Dunkin' Donuts. Japan and Asia Introduced into Japan in 1971. Changing it’s name Mister Donut Japan.

  3. Concept 「客の心を心とせよ」 Stands in customer's angle

  4. The latest product

  5. SWOT Strength Having good locations Combined with fast food and unique style The fixed customers and high customer confidence Endorsed by famous stars

  6. SWOT Weakness Common fast food chains are more appealing Saturated market The short expiration date A few branch stores

  7. SWOT Opportunity Keeping on developing new flavor Monopolization Developing potential Public praise

  8. SWOT Threat Competition The rising price of raw materials

  9. Conclusion It is successful developing mister donut in Taiwan. Following the steps of Japan.

  10. The End

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