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How conversations make or break your next product launch

conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.

stevenvanbelleghem
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How conversations make or break your next product launch

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  1. The Conversation Manager Prof. Steven Van Belleghem Managing Partner InSites Consulting How conversations are making or breakingyour next product launch. Prof. Steven Van Belleghem Follow me: @Steven_InSites

  2. Let’s look at some of the better product launches & learn.

  3. Visitors x2 afterthis product launch

  4. Sold out after 1 hour

  5. 8M soldin twomonths time

  6. The secret?

  7. It is aboutword-of-mouth.

  8. It is aboutword-of-mouth,thatbecameworLd-of-mouth.

  9. It’s goingfast.Butmakenomistake,itwill go faster & faster.

  10. Facebook has...

  11. Facebook has 600M users

  12. 250M people check Facebook firstthing in the morning.

  13. Hours of video uploadedonYouTube per minute?

  14. 24 hours of video uploadedonYouTube per minute!

  15. New Twitter accounts per day? Or no, wait, per second?

  16. 5 new Twitter accounts per second.

  17. And since a few years we have thislittledevice.

  18. In fact, more than 30% of the internetpopulationhas one.

  19. Real time feedback & Real time marketing.

  20. Public co-creation is possible. Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.

  21. Don’t focus on the product. Focus on the conversationabout the product.

  22. Andremember… It’s aboutconversations,NOTaboutsocial media.

  23. The newphilosophy Conversation Advertising Brand

  24. The newphilosophy Conversation Activation Brand

  25. Advertising becomesACTIVATION

  26. Advertising is thestart of a good conversation

  27. What should people tell each other

  28. Activation asks for strategic thinking

  29. 7  350.000.000

  30. Branded utility: offer VALUE

  31. Manage yourconversations

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