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SWAG Project

SWAG Project. High School Recruitment. Agenda. Background High School Landing Page E-mails Ads Social Media CCC Home Page. Background. CCC Social Web Action Group Cross-campus representation Our goal is to effectively communicate our messages through digital channels

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SWAG Project

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  1. SWAG Project High School Recruitment

  2. Agenda • Background • High School Landing Page • E-mails • Ads • Social Media • CCC Home Page

  3. Background • CCC Social Web Action Group • Cross-campus representation • Our goal is to effectively communicate our messages through digital channels • Think strategically about communication: How do we support CCC priorities? • Coordinate among team members to ensure cross promotion of content, activities, and information for optimal awareness • Increase recall of messages • Reinforce core messages

  4. High School Landing Page http://www.clackamas.edu/NextStep/

  5. E-mail to parents

  6. E-mail to students

  7. Facebook Ads Parents Students Do the Math & Save Money Starting a four year degree at Clackamas Community College saves thousands. Learn more. Not Sure What To Do? Clackamas Community College can guide you to a bright future after high school.

  8. Google Adwords • Transferring colleges • College transfer credits • Community college transfer credits • Advanced career training • Career training programs • Applied career training • 6 month career training • Two year career programs • Allied career training • Clackamas Community College • College classes for high school students • Classes in college

  9. Social Media – Targeted Messages Facebook • Twitter

  10. CCC Home Page http://www.clackamas.edu/default.aspx

  11. Questions?

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