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USA - country profile. Team: Alexandra Gogalova - Slovakia Radoslaw Stepnik - Poland Roger Schmitt - Germany. USA - country profile Agenda. Structure 1. About the USA 1.1 Intro 1.2 History 1.3 Some facts and backgrounds 2. The US-culture 2.1 Hofstede´s dimensions
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USA - country profile Team: Alexandra Gogalova - Slovakia Radoslaw Stepnik - Poland Roger Schmitt - Germany
USA - country profileAgenda Structure 1. About the USA 1.1 Intro 1.2 History 1.3 Some facts and backgrounds 2. The US-culture 2.1 Hofstede´s dimensions 2.2 Gesteland - The pattern of business behavior 3. To negotiate in the USA 4. Class opinion 5. Conclusion
USA - country profileHistory • Original inhabitants • Indians • 1492 Christopher Columbus discovered America • Since 16th century settling through European immigrants • Colonial time (France, Spain and England) • Independence fight (Independence Day 4th July 1776) • Civil war (North against South 1861 – 1865) • Abolition of the slavery 1865 • Rose slowly to the economic giant (19th – 20th century) • Market Crash New York (25.10.1929) and world economic crisis • Different wars (First and Second World War, Vietnam, Iraq, etc.) • Attack on the World Trade Center (11.09.2001) Afghanistan, Iraq
USA - country profileSome facts and backgrounds • Today • Federal States: 50 Seal of the USA • Population figure: 295,734,134 (July 2005) • Density: 30 inhabitants per km² • Capital: Washington D.C. • Language: No official language but mostly American English
USA - country profileSome facts and backgrounds • Today • Languages: 82.1 %English, 10.7 % Spanish, 3.8 % Indo-European, 2.7 % Asian and Pacific island, 0.7 % others (2000) • Biggest town: New York (8,108,000 inhabitants) • Form of government: Democratic federal republic • President: George W. Bush • Currency: US-Dollar • National anthem: The Star-Spangled Banner • Religion: 54 % Protestants, 25 % Catholics, 10 % no religious conviction, 3 % orthodox, 3 % Jewish, 2 % Mormons (2004) • Economy: Biggest political economy of the world - GPD 11,728 $ bn (2004) 73 % tertiary, 23 % secondary, 4 % primary sector • National sports: American Football, Baseball, Basketball, Ice hockey
USA - country profilePower Distance Index (PDI) Power Distance Index In USA with a ranking of 40, compared with a world average of 55 Hierarchy in organizations means an inequality of roles, established for convenience Decentralization is popular Narrow salary range between top and bottom of organization The middle class is large Power is based on formal position, expertise The ideal boss is a resourceful democrat
USA - country profileIndividualism (IDV) Individualism In USA with a ranking of 91, compared with a world average of 43 The highest level of IDV among listed countries Individualistic attitude Loose bonds with others Relationship employer-employee is a contract supposed to be based on mutual advantage Hiring and promotion decisions are supposed to be based on skills and rules only Everyone has a right to privacy Everyone is expected to have a private opinion Laws and rights are supposed to be the same for all
USA - country profileMasculinity vs. Femininity Masculinity vs. Femininity In USA with a ranking of 62, compared with a world average of 50 This indicates the country experiences a higher degree of gender differentiation of roles The male dominates a significant portion of the society and power structure Masculine societies tend to see men as assertive and women as nurturing Competitive behavior Strong are admired Material values are important Work is sense of living Source: www.infoplease.com
USA - country profileMasculinity vs. Femininity Masculinity vs. Femininity Not so many women in management position Resolving international conflicts by fighting Positive correlation between masculinity and Defense spending as a percentage of GNP Big and fast are beautiful Men don't show their emotions Sexual harassment is a big issue Sex and violence in newspapers and on TV Advertising is part of lives of Americans Maintenance of economic growth should have highest priority
USA - country profileUncertainty Avoidance Uncertainty Avoidance With a ranking of 46, compared to the world average of 64 Fewer rules Open to innovations, risk, etc. Students prefer open-ended learning situations and discussions Tolerance, moderation Citizen protest acceptable
USA - country profileUncertaintyAvoidance Uncertainty Avoidance Tend to accept competition and conflict, tolerate dissent and deviance. Many nurses, few doctors Human rights: nobody should be persecuted for their beliefs Positive attitudes towards young people Scientific opponents can be personal friends Tolerant political ideologies Employees tend to change jobs more frequently
USA - country profileLong term orientation Long term orientation The lowest dimension for the US at 29, compared to the world average of 45 This low LTO ranking is indicative of the societies' belief in meeting its obligations and tends to reflect an appreciation for cultural traditions. Change can occur more rapidly as long-term traditions and commitments do not become impediments to change. A sense of security and stability, a protection of one’s reputation, a respect for tradition, and a reciprocation of greetings; favors and gifts.
USA - country profileThe pattern of business behavior • The pattern of business behavior (R. Gesteland) • Deal focused culture (task-oriented) • contact with prospective buyer without any previous relationship or connection • getting down to business • rely on written agreements • direct language and low-context communication • Rigid-time culture (monochronic) • punctuality • fixed agendas • schedules • meetings are rarely interrupted
USA - country profileThe pattern of business behavior • The pattern of business behavior (R. Gesteland) • Informal culture • supposed to value status equality • Variably expressive culture • verbal (clear way) • paraverbal (loudly, avoid silence) • nonverbal (distance behavior 40 to 60 cm , variable touch behavior, firm eye contact)
USA - country profileTo negotiate in the USA To negotiate in the USA “Time is money” American dream Communication Meals and Business Lawyers Regional subcultures Money is key priority
USA - country profileTo negotiate in the USA To negotiate in the USA FUN, FUN, FUN! Women in management Language Opportunity Work time Give and take Knowledge of other cultures Protection of rights by law in the workplace
USA - country profileTo negotiate in the USA To negotiate in the USA Punctuality Business dress Smoking Informality Flexibility Addressing The way of greeting Small talk
USA - country profileTo negotiate in the USA To negotiate in the USA Welcome Topics Sports Food Music Topics to avoid Religion Politics Controversial subjects (racism, sexism...) Personal matters
USA - country profileClass opinion Class opinion Questions: Do you like the Americans and American culture? Would you like to adopt the American lifestyle? What you like and don’t like about the Americans? Results: The majority answered YES to the first questions. Some respondents added that they do not think there is a notion of the American culture. Only ONE person would like to adopt the American lifestyle Positive and negative feelings about the Americans
USA - country profileConclusion Conclusion
USA - country profileSources Sources: Gesteland, R. (1999) Patterns of Cross-Cultural Business Behavior Hofstede, G. (1991) Cultures and Organizations – Software of the mind Hofstede, G. (1998) Masculinity and Femininity Financial Times (18th July, 2nd and 15th August, 2000) www.executiveplanet.com wikipedia.org www.cia.gov www.geert-hofstede.com www.usa.de www.cnn.com www.infoplease.com
USA - country profileThanks Thank you for your attention! And…