5 Major E-Commerce Tools That You Need For Your Business

1. 5Major E-CommerceTools BY: DAS WRITINGSERVICES

2. In the discussion of tools of e-commerce, it has to be understood at the outset that e-commerce tools are primarily business tools. Those are utilised for launching and growth of business on an online platform. The different range of tools has various functions addressing various aspects of a business. Take a look at the important e-commerce tools.

3. GoogleAdwords Google Adwords bank heavily on the search and advertising network. The conversion rates are significantly higher than what happens in organic search. When an individual search with a specific keyword, Google adwords show the advertisement relevant to such keyword. It automatically matches the interest of the searcher. The advertising budget can also be kept within control as it involves ‘Pay Per Click’ method. The usefulness of the system lies in the fact that the reception of the marketing message can be gauged through the advertisements.

4. Unbxd Recently, the usage of Unbxd is gaining traction. The main function of this e-commerce tool is to provide content specific site search and at the same time, provide relevant recommendations. Marketers can use this extensively for product recommendations. Site search goes a long way in the enhancement of customer experience. The tool enables marketers to assess visitor intent. Moreover, the personalised product recommendations take into consideration important signals such as user behaviour. Such aspect automatically increases the conversion rate.

5. SearchSpring is a solution that relates to site navigation. It connects visitors with the relevant products on offer, which further impacts on sales favourably. So what does this tool do for you? It not only provides appropriate search results but also undertakes collection of search data. Moreover, it also provides automatic redirect options. Marketers can directly gain necessary insight from the ‘Top Search Queries’ over the platform. This input would be further utilised for designing the marketing plan. Content writing services would have to incorporate this aspect while creating the presentation.

6. Optimizely Optimizely is one of the most sought after tool for split testing or A/B testing. The objective of A/B testing is the measurement of the effect of alterations in two design variations. This e-commerce tool allows you to assess the effectiveness of various colours, layouts and copy on the website. It helps to determine which is one is likely to cause maximum conversion, leading to higher revenue.

7. Zendesk Be it online or offline business; issues with customer service can be a perennial issue. If the issues are not addressed in time, it can negatively affect the business. It is in this aspect that Zendesk can prove to be very useful. The best part is that there would be no need to put together a customer service team, given the services provided by the tool. This e-commerce tool helps in extending templatised solutions, generating customer support tickets, resolution of complaints, and tracking customer service solutions, among others.

8. While you may be looking out for a whole range of options, only a few e-commerce tools should be finally included. Those tools should retain the potential to enhance sales. It should also be kept in mind that what mayclick for one online business maynot pan out the same way for another. It is only after trial and error that one maybe able to narrow down on the combination of e-commercetools.

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