DIAMOND DESIGN PROGRAM

1. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Benefits • Exclusive products for Elkay Marquis Showrooms • Allowances to help enhance your showroom • Showroom Consultant Program (SPIFF) • Showroom Incentive Rebate • Advertising / PR / trade shows • Showroom Sales Training Managers • Elkay Express DIAMOND DESIGN PROGRAM

2. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM What is a Diamond Showroom? A place with a dedicated display area AND A place with a dedicated showroom attendant The more Elkay products you have in your showroom the more benefits you are eligible for! DIAMOND DESIGN PROGRAM

3. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Levels Please note: only Elkay Brand sinks may be on display in order to qualify as an Elkay Diamond Showroom. Drains are NOT included under accessories. DIAMOND DESIGN PROGRAM

4. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Exclusive to Marquis Showrooms Only!! ProductAvailable elumina Sinks NOW! arezzo Faucets NOW! ferrara Faucets NOW! moda Faucets NOW! vivo Faucets NOW! DIAMOND DESIGN PROGRAM

5. 2004 Diamond Design Program Overview Pricing DIAMOND DESIGN PROGRAM Marquis Product Group AssociateAuthorized Specialty Collection Sinks, .4500 .4050 elumina Sinks, arezzo, ferrara, moda and vivo Faucets Standard Elkay Brand Sinks, .5139 .4625 Faucets and Accessories Custom countertops .6000 .6000 and sink tops DIAMOND DESIGN PROGRAM

6. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Allowances Market Development Funds (MDF) • Earned by individually qualified showrooms • Eligible for $250 to $1,000 depending on showroom level • All MDF activities will be reimbursed at 50% • MDF activities include: • Events hosted at showroom location • Showroom advertising • Direct mail programs that promote the showroom • Yellow page advertising DIAMOND DESIGN PROGRAM

7. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Allowances Construction Allowance • A prior approval is required for all construction activities • Max payout per showroom is $3,000 with a 50/50 split between Elkay and the showroom DIAMOND DESIGN PROGRAM

8. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Allowances Showroom Display Product • No charge: full credit for display product • Credit is issued after installation of product Field Display Product • No charge display product for K&B Dealers, Builders, Granite Fabricators, etc. • We will ship the product directly to the showroom DIAMOND DESIGN PROGRAM

9. 2004 Diamond Design Program Overview 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM 2004 Showroom Consultant Program (SPIFF) • Maximize your Earning Potential • April 1st through December 31st, 2004 • Easy to sign-up • Fill out Application Form • Sign up online – www.elkaydd.com DIAMOND DESIGN PROGRAM

10. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM 2004 Showroom Consultant Program (SPIFF) Reward ProductPer unit Elite Gourmet $50 Mystic $50 Gourmet $20 Specialty Collection $10 Starlite $10 Allure $10 Victoria $10 Accessories (not Drains) $5 Plus quarterly featured products to earn even more! DIAMOND DESIGN PROGRAM

11. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Incentive • Separate from all other Elkay Rebate Programs • Marquis Level Showrooms Earn Incentives on Incremental Purchases • Incentives earned on Incremental Purchases Range from 5% to 10% Depending on Product Family • Incentive is Based on Percentage of Marquis Showrooms in Ratio to Total Showrooms DIAMOND DESIGN PROGRAM

12. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Incentive Elite Gourmet Sinks 10% Elumina Sinks 10% Gourmet Sinks 10% Mystic Sinks 10% Specialty Collection Sinks 10% Allure and Victoria Faucets 10% Arezzo and Ferrara Faucets 10% Moda & Vivo Faucets 10% Accessories 10% Starlite Sinks 7% Undermount Sinks 5% Based upon incremental purchases DIAMOND DESIGN PROGRAM

13. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Advertising • Increased presence in magazines • Focus on Builders, Designers and Architects, and consumers that are ready to renovate • Display product at LUXE Home Design Resource Center in Merchandise Mart, Chicago, Illinois DIAMOND DESIGN PROGRAM

14. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Public Relations • Focus on Interior and Certified Kitchen Designers • Feature stories and trend articles in major trade and consumer publications • Participate in NKBA sponsorship and industry seminars to assist in the education and evolution of the design community DIAMOND DESIGN PROGRAM

15. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Trade Shows • New booth design filled with exciting new products and innovative concepts • K/BIS • Luxury Kitchen & Bath Show DIAMOND DESIGN PROGRAM

16. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Sales Training Managers • Provide industry expertise • Increase visibility and program / product knowledge by calling on Kitchen & Bath Dealers, Builders, and sponsors of Parade of Homes • Showroom consultant training to include industry trends, selling skills, product and program knowledge DIAMOND DESIGN PROGRAM

17. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Elkay Express • Expedited ordering system for products shown in the showroom or residential sink catalog • All items must be in stock – no partials • Total order of 6 items or less • Freight cost will be added to invoice DIAMOND DESIGN PROGRAM

18. 2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Elkay Express • Order Received prior to 11:00 a.m. CST will Ship Same Day if Stock is Available • Order via Fax through your local Elkay Sales Representative • Designate Delivery Preference as Ground, Second Day or Next Day DIAMOND DESIGN PROGRAM