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Internal Communication Strategy

Internal Communication Strategy. Current Purpose. Reactive Fulfill individual or departmental requests Push out relevant news Work with Executive Leadership to communicate changes and announcements Promote consumer marketing initiatives

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Internal Communication Strategy

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  1. Internal Communication Strategy

  2. Current Purpose • Reactive • Fulfill individual or departmental requests • Push out relevant news • Work with Executive Leadership to communicate changes and announcements • Promote consumer marketing initiatives • Valued for amount of output created and speed of response.

  3. FY09 Communication Accomplishments • Conducted the first system-wide communications survey • Refreshed communication tools • Mass emailing policy • MyAlegent redesign • BUZZ • DOT

  4. Highly Effective Communication Organizations • 47% higher financial returns • Spend 38% more per employee • 3x more likely to prepare managers to lead through change • 5x more likely to use a branded approach to talk about compensation and benefits

  5. Internal Communication Purpose Statement Support employee engagement by: facilitating ongoing and open dialogue to connect employees to each other and to Alegent Health; and increasing employee understanding of how what they do every day helps to achieve our strategic priorities and fulfill our Mission Commitment Line of Sight = + Engagement Do they know what to do? Are employees motivated? Towers Watson employee engagement model

  6. Alegent Health’s Internal Communication Objectives Increase understanding of the connection between individual contributions and the fulfillment of the Strategic Priorities. Increase appreciation of the value of being part of Alegent Health, including the rewards of being an Alegent Health employee. Equip managers to effectively and consistently communicate to employees by: Articulating expectations of managers in communicating, Improving managers’ understanding of business literacy and Increasing managers’ awareness and use of communication tools. Increase opportunities for employees to connect with each other and Alegent Health. Serve as role models and stewards of trust. 6

  7. Mapping Our Objectives

  8. Making the Change • Develop new protocols for work flow • Develop client support tools, templates and guidelines • Devise strategies for: • Electronic Signage • Share Point 2010 • Manager communication • Evaluate all tools according to new strategy

  9. Making the Change • Hold 90% of Internal Communication • Monday, April 26 – Monday, May 24 • With the exception of the following: • The Leadership Institute • Philanthropy at Work Campaign • HR Hot Sheet • DOT Spring issue • Budget communication • Remaining employee forums

  10. Results • More efficient • More effective • Network of content contributors • Convey trust • Impact employee engagement • Drive manager understanding • Demonstrate communication ROI

  11. Timeline

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