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About Digital Marketing

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About Digital Marketing

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  1. PPT on DIGITAL MARKETING

  2. Concepts • What is Digital Marketing. • Why Digital Marketing. • Digital Marketing Consist of. • Advantages & Disadvantages of Digital Marketing.

  3. Digital Marketing Digital Marketing is the Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium. (or) In Simple Words It is a Type of Marketing where we Promote our business via Digitally i.e., Internet, Mobile etc., to get more Sales, Leads, Reach etc.,

  4. Why Digital Marketing • It is low cost Marketing when Compared to Traditional Marketing. • We can promote our Business Via Digitally i.e., online. • Bulk Reach Available • Accurate Analytics Available • Advertising your products on Specific hours, time or day bases. • Fully controlled as per your location, Budget & Time. • Easy to Share. • Brand Development.

  5. Digital Marketing Mainly Consists of:- • SEO (Search Engine Optimization) 1.Onpage SEO 2.Offpage SEO • SMO (Social Media Optimization) • Email Marketing 1. Lead Generation • SEM (Search Engine Marketing) • SMM (Social Media Marketing)

  6. Advantages of Digital Marketing • Targeted audience can be reached in a cost-effective and measurable way. • Increasing brand loyalty and driving online sales. • Global Reach. • Improved Conversion Rates. • Trackable & Measurable Results. • Social Currency

  7. Disadvantages of Digital marketing • Skills and Training • Time Consuming • High Competition • Complaints and Feedback • Security and privacy Issues.

  8. Thank you

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