1 / 18

‘Stuff on the ground’

‘Stuff on the ground’. Paddy Smith, editor, Stuff. Introduction. People care about gadgets Home built around entertainment Cars sold on technology Flights are entertainment Middle East is mobile mad Gadget trends are global. The way we live now. Convergence now works

tad
Download Presentation

‘Stuff on the ground’

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. ‘Stuff on the ground’ Paddy Smith, editor, Stuff

  2. Introduction • People care about gadgets • Home built around entertainment • Cars sold on technology • Flights are entertainment • Middle East is mobile mad • Gadget trends are global

  3. The way we live now • Convergence now works • Pocket tech is smarter... • ... and available to all • Small files are portable • No compromise at home • HD is the future

  4. Things just got personal • Portable video has come of age • Huge personal storage space • Larger, better screens • Universal compatibility • Video-on-demand, all the time • Pre-shrunk ‘baby brother’ files

  5. Minding your business • The ‘always on’ lifestyle • Mobile offices are a reality • One global time zone • Versatility versus size • Maximum battery life • No cure-all gadget yet

  6. Joining the dots • The Mafia Boss Principle • Power and connections • Broadband everywhere • We’re Wi-Fi junkies • Price of connection is power • Power is still a problem

  7. Focus on products • iPhone is now the benchmark • One box that works • Competition is influenced • Touchscreens, adaptable UI • Great design

  8. Focus on products • Does it work well? • Will it still be good next year? • Is it sexy?

  9. Focus on products

  10. Focus on products

  11. Focus on products

  12. Focus on products

  13. Focus on products

  14. The ideal product... • ...works really well • ... is easy to use • ... is well specified • ... has an intuitive interface • ... looks great • ... will last one year or more

  15. The way we live from now • New power solutions • Fuel cells • Wireless power • Faster connections • Environmental issues • Green is good

  16. Conclusion • Content is truly personal • Work never leaves us • Power and connections 24/7 • Great design, useful and easy • More, better, nicer • We want it all

  17. Questions?

  18. Thank youpaddy@motivate.ae

More Related