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MASS MEDIA Martina Cahová, C4A

MASS MEDIA Martina Cahová, C4A. Content. Definition Types of printed mass media Types of audio mass media Sources. Mass media. designed to reach a large audience can manipulate people for centuries. TYPES OF MEDIA. Printed x audio Hot x cold. Hot x cold media.

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MASS MEDIA Martina Cahová, C4A

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  1. MASS MEDIA Martina Cahová, C4A

  2. Content • Definition • Typesofprintedmass media • Typesof audio mass media • Sources

  3. Mass media • designed to reach a large audience • canmanipulatepeople • for centuries

  4. TYPES OF MEDIA Printed x audio Hot x cold

  5. Hot x cold media • Hot – TV, radio • Cold – books, newspapers

  6. PRINTED MEDIA

  7. Press • the oldest way of distributing information • Issued daily, weekly, monthly, etc. • The Daily newspapers create two large groups: 1/ broadsheets (quality press) 2/ tabloids (popular press)

  8. Magazines • Periodicalpublications • A date on thecover, colorful • Generalinterestmagazines • Specialinterestmagazines

  9. THE DAILY NEWSPAPERS

  10. Tabloids • a smallernewspapersize, colorful, lotsofpictures • Sensationalstories, crimes – topicsthat are peopleatrracted to

  11. Broadsheets • seriousinformation • Political, industrial, culturalnews

  12. AUDIO MEDIA

  13. Theradio • 19th century • Worldandlocalrecentevents, music

  14. Television • mainly a sourceofentertainmentandnews • State – ČT 1, ČT 2, ČT 24, BBC, Channel 4 private - TV Nova, Prima, BritishSkybroadcasting, Fox TV, NBC

  15. The Internet • 21st century • Informationfromwholeworld

  16. Sources • http://cs.wikipedia.org/wiki/Hork%C3%A1_a_chladn%C3%A1_m%C3%A9dia • http://en.wikipedia.org/wiki/Mass_media • http://www.uksuperweb.co.uk/newspapers.html • http://technet.idnes.cz/ucinky-masovych-medii-0uv-/veda.aspx?c=A130114_162701_veda_pka • http://www.uksuperweb.co.uk/newspapers.html • http://veemoze.files.wordpress.com/2011/03/lifeandstyle.jpg • http://en.wikipedia.org/wiki/Broadsheet • http://www.uksuperweb.co.uk/newspapers.html

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