Introduction & Overview November 2010

1. Introduction & Overview November 2010

2. What AirSage Does AirSage has built and deployed a patented, state-of-the-art platform to securely observe, measure, analyze, and report consumer movement and behavior. • AirSage providesunprecedented insight into where US consumers are located and how they move. • AirSage transparently aggregates and analyzes wireless carrier datato determine the location and movement of cell phones, while maintaining strict user privacy. • AirSage is the only company with access to this unique data via contracts with major nationwide wireless carrier partners – including over 35 million handsets (over 125 million when deployed with Verizon starting December 2010) acting as “mobile sensors”. • AirSage data is valuable for a wide range of applications such as travel demand planning, CMP, activity-based modeling, trip analysis, etc. • AirSage currently processes over 3 billion mobile locations per day (increasing to an estimated 12 billion with Verizon deployment).

3. How AirSage Technology Works The patented AirSage WiSETM platform transforms normal operational signaling data from wireless carriers into real-time and historical location and movement data.

4. Key Commercial Relationships (Pending) Carrier & Technology Partners Selected Public & Private Sector Clients Research Partners

5. AirSage Products for Transportation Planning & Operations • A.R.T. (AirSage Real-time Traffic) • Comprehensive real-time traffic data • Minute-by-minute updates for over 500,000 linear miles of roadway • Excellent coverage on both highways and arterials • A.R.T. History (Historical speeds & travel times) • Up to 12 months of historical data for 500,000 linear miles of US roads • Convenient access to data whenever it’s needed • Exceptionally cost-effective • AirSage O-D (Origin-Destination) • Suite of O-D reports • Trip counts & analysis, Home-Work matrices • Exceptionally cost-effective AirSage data easily integrates with standard GIS platforms and modeling tools.

6. Other AirSage Products • AirSage Anytime Population (Coming soon) • Real-time or historical population counts • Reporting by standard (e.g. ZIP, census tract) or client-custom boundaries (e.g. exported from ESRI) • AirSage FUL (Fast Universal Locator) • Real-time location service for subscribers who opt-in (give permission) to be located and identified • Instant access to all opt-in locations with one simple API call • Significant cost and efficiency advantages over GPS device “pings” • Cost-effective option for fleet tracking or custom mobility studies

7. Unique Advantages for Transportation Planning AirSage mobility data provides significant advantages over other mobile location and monitoring technologies. • More data and market coverage – by far – with data received continually from every active phone on every participating network. • Mobility data is derived from actual observations of traffic and consumer movement, as they happen – rather than a predictive “guess” based on limited data. • Measures mobility in an “organic” way, without the behavior biases inherent when using surveys, probe vehicles, or similar techniques. • Data is readily available when and as needed to support either planned or ad hoc project needs. • AirSage data offers significant cost savings – up to 90% or more – versus traditional mobility data collection.

8. A.R.T. History – Reporting Segments (Example) A.R.T. History accepts client-provided shape files or roadway segment definitions, and reports flow data by segment TMC codes. Other segment boundary definitions can usually be accommodated.

9. A.R.T. History – Sample Output Data Segment Data Route Data (aggregated Segments) A.R.T. History output data is typically provided in standard .CSV file format.

10. AirSage O-D – Study Area Boundaries (Example) AirSage O-D can perform analysis using any standard boundary set (Census Tract, ZIP code, etc.) or custom boundaries (e.g. from ESRI shape files).

11. AirSage O-D – Home/Work Population (HWP) Sample Output The HWP (Home/Work Population) table provides population counts for Home and Work locations by boundary. Output data is typically provided in standard .CSV format. In this example, 3,560 people live in Census Tract #3, while 2,282 work in that tract.. AirSage O-D can perform analysis using any standard boundary set (Census Tract, ZIP code, etc.) or custom user-defined boundaries.

12. AirSage O-D – HBW Matrix (HBW) Sample Output The HBW (Home-Based Work) matrix correlates the locations where people live and work. Output data is typically provided in standard .CSV format. In this example, 148 people who live in Census Tract #4 also work in Census Tract #3. AirSage O-D can perform analysis using any standard boundary set (Census Tract, ZIP code, etc.) or custom user-defined boundaries.

13. AirSage O-D – Other Reports Trip Distribution Table: For given Origin- Destination boundary pairs, estimates trip counts by day or day-part. Single Trip Frequency Table: For given Origin-Destination boundary pairs, estimates the number of people who made the trip with a certain frequency within a given time period. 2D Trip Frequency Table: A two-dimensional Trip Frequency Table correlates trip frequency counts from a single Origin to two different Destinations. Trip Duration Table: Estimates the number of people who made trips of various durations between given Origin-Destination boundary pairs.

14. Data Licensing Options – Public Sector • Single-Use License • Data set may be used for a single project, study, or report by a single agency • Full credit toward Multi-Use License upgrade within 3 months • Multi-Use License • Data set may be used for multiple projects, studies, or reports for 12 months, by a single agency • Multi-agency Extensions • Data set licenses can be extended to multiple agencies (e.g. to several MPO member agencies) for a reduced per-agency license fee.