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Aiming Higher: Chinese Businesses Advancing Consumer Rights

Aiming Higher: Chinese Businesses Advancing Consumer Rights. Beverly Kracher Associate Professor of Business Ethics & Society College of Business Administration Creighton University Omaha, Nebraska, USA. Background.

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Aiming Higher: Chinese Businesses Advancing Consumer Rights

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  1. Aiming Higher:Chinese Businesses Advancing Consumer Rights Beverly Kracher Associate Professor of Business Ethics & Society College of Business Administration Creighton University Omaha, Nebraska, USA

  2. Background • Focus: Chinese firms’ advancement of stakeholder issues, specifically, consumer rights • Definitions of “consumer rights” • Government’s role in protecting consumer rights • Business’s role in protecting consumer rights Kracher, CIBE Conference 2007

  3. Paper Thesis • We must identify practical guides for Chinese business firms to advance consumer rights – focus on the positive rather than the negative • Cite examples • Consider the business practices that enhance consumer rights Kracher, CIBE Conference 2007

  4. Business Practice #1 – Openly Communicate Interests Chinese companies are communicating their interest in consumer rights via their websites. Kracher, CIBE Conference 2007

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  8. Business Practice #2 – Seek/Respond to Consumer Feedback Banking http://news.bbc.co.uk/2/hi/business/6665105.stm Kracher, CIBE Conference 2007

  9. Business Practice #3 – Act in Solidarity • Banking • Air conditioning industry • Express Delivery industry Kracher, CIBE Conference 2007

  10. Business Practice #4 –Create Appropriate Business Systems • Drinking Water Industry • E-supervision Initiative Kracher, CIBE Conference 2007

  11. Business Practice #5 – Go Above and Beyond the Law Computer industry Kracher, CIBE Conference 2007

  12. Kracher, CIBE Conference 2007

  13. 5 Business Practices that Advance Consumer Rights • Openly communicate interests • Seek/respond to consumer feedback • Act in solidarity • Create appropriate business systems • Go above and beyond the local and national laws Kracher, CIBE Conference 2007

  14. Conclusion and Future Work • Balanced perspective is key for maintaining a sense of pride and respect for honorable Chinese business firms • We must stem the tide of cynicism by reporting positive examples of Chinese firms advancing consumer rights Kracher, CIBE Conference 2007

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