Maximize your Business with smart marketing Every Door Direct Mail from USPS

1. Maximize your Business with smart marketing Every Door Direct Mail from USPS TM

2. Every Door Direct Mail defined: Target a location without an address list Size of mailed piece must be Standard Mail Flat, this is nota postcard or letter service. Dimensions shown in followingslides and cover a wide range of choices. (a postal card that measures 6 ½ X 9 is, in fact, a flat.) Send out local mailing or national campaigns, coupons to drive traffic to local stores or events, etc. Prospect for new customers at reduced preparation costs fromregular Standard Mail Every Door Direct Mail

3. Who can benefit: Retailers Auto dealerships and services Restaurants Business Services (focus on business routes) Attorneys Doctors and local health clinics, hospitals Dry cleaners Contractors, home services Realtors Local arts and community organizations. Every Door Direct Mail

4. Every Door Direct Mail defined: Mailpiece must be a flat-sized piece. Every Door Direct Mail

5. What does it mean for your Business? No need to rent a mailing list for your saturation carrier routed mailings using Every Door Direct Mail (EDDM), resulting in savings on mail preparation costs. Every Door Direct Mail

6. Labeling optionsare simple ******************ECRWSS ********** ******************ECRWSS ********** PO Box Holder City, State, 5-Digit ZIP Code Postal Customer City, State, 5-Digit ZIP Code ******************ECRWSS ********** ******************ECRWSS ********** Residential Customer City, State, 5-Digit ZIP Code LocalPostal Customer Every Door Direct Mail

7. What is different from regular Saturation Mail? Send mail to every address in a defined geographic area Option to drop (some) mailings directly at your local Post Office (Even easier - your mailings can be submitted to the USPS by a local neighborhoodprinter) Every Door Direct Mail

8. Add up the Benefits to Every Door Direct Mail • Ads can be produced quickly • Your larger than average sized ad stands out in the mailbox • Once in a resident’s hands, their focus is solely on your logo, message and offer • Ad comes in with the important correspondence and stays in the household until removed • Can be passed along to all household residents or friends Every Door Direct Mail

9. Add up the Benefits to Every Door Direct Mail • The perfect partner for local signage, word of mouth, buzz & event sponsorships • Your space for detailed information is not limited • Your ad and brand are not competing for attention • Graphics, colors and images can be leveraged to boost image • Save MONEY, gain SPEED, increase BRAND POWER! Every Door Direct Mail

10. Add up the Benefits to Every Door Direct Mail Simplified Addressing + Simplified Mail Acceptance The Perfect Local Combination = Every Door Direct Mail

11. Every Door Direct MailOnline Process Tool (www.smp.usps.gov) • Plan & determine precise route coverage and counts. • Search Carrier Route information and find homes near their • business by location usingGeographic Map Technology • Calculate your postage in real time (no guessing) Every Door Direct Mail

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16. Thank you! Every Door Direct Mail