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Real RFID in the Consumer Goods Supply Chain

Real RFID in the Consumer Goods Supply Chain. RIGHT PLACE. RIGHT PRODUCT. RFID smartEAS™. RIGHT TIME. RIGHT AMOUNT. SECURE ENVIRONMENT. Increased Revenues Reduced Costs Increased Profits. $ $ $ $. smartEAS™. Right product. Right amount. Right product. Right place. Right time.

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Real RFID in the Consumer Goods Supply Chain

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  1. Real RFID in the Consumer Goods Supply Chain

  2. RIGHT PLACE RIGHT PRODUCT RFIDsmartEAS™ RIGHT TIME RIGHT AMOUNT SECURE ENVIRONMENT Increased Revenues Reduced Costs IncreasedProfits $$$$

  3. smartEAS™ Right product Right amount Right product Right place Right time Right time Secure Environment Right place Right amount Secure environment Consolidation of Information Case tag Smart source tags on consumer goods Pallet tag Shipping tag Enhanced Supply Chain Management

  4. Applications • Loss Prevention Controls • Accelerated Inventory Counts • Automated Inventory Reconciliation • Anti-Counterfeiting Controls • Customer Self-Checkout • Increased Transaction Speed at Point of Sale • Returns Fraud Control • Product Merchandising • Tracks Perishable Goods

  5. Auto Data Capture Application smartEAS tackles the Inventory Nightmare Speeds the count Improves Accuracy

  6. Computer Computer Memory Memory Radio Radio Power Power What Is RFID? Radio Frequency Identification… A sophisticated computing and communications device Reader with Antenna RFID Tag RF To Computer Host …A portable database …A wireless extension of Information Systems …no relation to swept-RF EAS

  7. No line of sight required.Tag can be hidden High storage capacity Secure information Increased read range capability Write/update capability Multiple item identification Resistance to harsh/dirty environments Benefits of RFID

  8. A visit to IBM's Watson labs changed our course Retail requirements drove architecture High data rate/capacity…inventory control Small form factor…RFID labels and readers Easier and cheaper to manufacture Read–write ability unlocks the power of RFID 2450 MHz…best Solution By Far Performance, small size, and functionality

  9. RFID +EAS RFID Suffers Interference from Metal Liquid & RF RFID Suffers Interference from Metal Liquid & RF smartEAS RFID RFID RFID RFID RFID RFID Microwave Microwave EAS EAS Data Data Terminal Terminal TV TV Cell Phone Cell Phone Low Freq.. EAS Low Freq.. EAS Mid. Freq... Mid. Freq... Satellite Satellite EAS EAS Radar Radar Data Data Radio Radio Garage Garage Experimental Experimental Modem Modem Toys Toys AM AM FM FM Door Door CB CB 10 10 10 10 100 100 1 1 100 100 1000 1000 300 300 MHz MHz kHz kHz kHz kHz MHz MHz MHz MHz MHz MHz GHz GHz RFID Still Needs EAS Thinking “Both/And” • Passive RFID limited range…no exit coverage • Must overlay EAS on RFID for security…

  10. What Is smartEAS? Intermec RFID • Self Check Out/In • Inventory Counts • Portable database Ultra•Max Security • Hi Pick Rate smart EAS • No False Alarms • Wide Exit Best Security and Best Data…Synergy

  11. Tags IntegrationSoftware Intermec Acsis Readers ERP System Tags -Readers Integration Software The complete RFID Solution Intermec PSC Symbol

  12. Smart Source Tagging RFID in a Swing Ticket Detached at Point of Sale and Recycled

  13. RFID adds intelligence • Speeds checkout • Automated inventory A Natural Progression…to smartEAS smartEAS Smart Source Tagging • Open merchandising • Reduces in-store labor • Reduces out of stocks Ultra•Max EAS Source Tagging • Highest anti-theft detection • Virtually no false alarms • Reliable deactivation Ultra•Max EAS Building on our Source Tagging momentum

  14. Applications Produce Benefits to Help Reach Goals

  15. Getting Started with smartEAS™ e S l f r - e C m h e o t c s k u o C u t s o L s d P e r e c v n e a n h t o n r t e y v n i n R I e o E d c n e o t n a c n e t v o n i m r I l y i o d a t C e t u Goal - i o v o o A u r n Increase n p t i m Profits n I g $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

  16. smartEAS™ Starter Kit Distribution Center Tags RF Antennas Fixed Hand Held Data Reader Customer PC • Kit Software • Programming • Counting Bar Code Scanner Manufacturing Plant Retail Store

  17. RFID tags bar code scanner 2 fixed RFID readers 1 RFID hand held reader 1 detacher/deactivator Programming and inventory counting software User’s manual Installation and technical support On site design advice and help with business case preparation Tags Item # Bar Code Description Tag ID Time RF Antennas Fixed Hand Held Data Reader Customer PC Kit Software Bar Code • Programming Scanner • Counting smartEAS™ Starter Kit

  18. The Players Phase 3 Phase 2 Late Majority Early Adopters Early Majority Phase 1 Innovators Laggards (4) Main Street Conservatives Technologists Visionaries Add additional applications (3) Steps to Getting There Install systems for first application (2) Build a business case and test applications (1) Identify smartEAS applications to improve supply chain management

  19. Questions? Diverse opportunities in the retail supply chain

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