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The Next Communication Channel: Mobile Marketing and Beyond. Title slide. The Rise of the Mobile Connected Restaurant / Club. Quick Stats. Connect with Your Potential Clients Exactly When You Want And Right When They are Hungry!. WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,

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  1. The Next Communication Channel: Mobile Marketing and Beyond Title slide The Rise of the Mobile Connected Restaurant / Club

  2. Quick Stats

  3. Connect with Your Potential Clients Exactly When You Want And Right When They are Hungry! WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE FREE Appetizer Next Visit Text RESTAURANT to 55469 Resta

  4. 72% of Americans text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people Text Message than own a Television set 82% of Americans do not leave the house without their cell phones CTIA 2009

  5. Example Point of Sale Display Table Tent/ Talker

  6. SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text RESTAURANT to 55469 to Receive FREE Appetizer Next Visit Text Call to Action Live Demonstration “Try it on your phone Now!” When client texts, They are entered Into the database! Deliver Coupon Right to the phone! Offer can expire quickly to encourage repeat visit To: 55469 MSG: restaurant TEXT MESSAGING 101

  7. Timely Promotions = Higher Redemption Rates • Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! • Putting the Offers Right in the Hand of your Current and Potential Customers! • = More Transactions per Month Mama DeLuca: Free Cheese stix w/ purchase of any Large Specialty this week only, exp. 3/11, Reply STOP 2end 75th Street Brewery: Buy any Steak entrée this weekend and receive $3 OFF, limit 2 per table call for reservation (816)223-8584 Reply STOP 2end Johnnies Italiano: Happy Hour prices tonight and tomorrow w/ code mb8932, show msg 2 redeem, exp. 3/29 Reply STOP 2end

  8. (Example of Return-on-Investment on a small scale) 4% or Higher Redemption Rate on Promotion or Coupon 1,000 Customers in your database Average Transaction Restaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 40+ Customers walking in for Lunch or Dinner? $15 average ticket? $600

  9. The Mobile World 101 • Point of Sale • Get Cashiers, Hostess, Servers to tell customers to Text-in for a great • instant deal; Place banners, signs, table tents, or a card inside the • check presenter and build 10-20 customers per day into your • database! • Add the Mobile “Opt-in” Option to your • current Website • Options to capture online traffic into the • Mobile database from the web • Traditional Media (capture new clients) • Add the Mobile Call-to-Action to • every Advertisement; print, radio, • coupon, event, TV, etc. 3 Components to Database Building To: 55469 MSG: food Mobile Number

  10. Point of Sale Options • (Every Customer that walks in the door should be offered the opportunity to “Text” in for some great sounding deal, promotion, or opportunity. • Table Tents, Buttons on staff, Bag Stuffers, Window displays, flyer inside check presenter, are all options to promote; • A Free entrée, appetizer, or $5 OFF next visit! • (These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks) • An Instant discount or Free item THIS VISIT! • (Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or softdrinks to encourage instant database growth) • 3. A chance to win a great prize! • (Sweepstakes type offers generally perform more poorly, yet can work if promoted correctly) Text QUESO to 55469 Get an Instant text-coupon right back to your Phone. Not valid with any other offers,Show message to redeem, msg and data rates May apply. Panchero’s: Free Chips and Queso next visit w/ purchase of any Burrito. Show msg to redeem exp. 10.31. code 745xlt. Reply STOP 2end Goal: Build a Database of 10-15 People per day for future Loyalty Marketing – Get 2 or 3 additional transactions from them this year!

  11. Capture Web Traffic into Database! Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end Donate NOW! Enter Mobile Number Enter mobile number Send to my Mobile Phone Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when….

  12. Capture Web Traffic into Database! Panchero’s: $3 OFF your next purchase of $15 or more, expires 3/22/11, code mb 98983, watch for more great deals! Reply STOP 2end Instant Coupon for $3 OFF Donate NOW! Enter Mobile Number Type in your Mobile Number And the Environmentally Friendly Coupon will be Sent Right to your Phone! Enter mobile number Send to my Mobile Phone Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when….

  13. Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Text PANDA to 55469 And get your environmentally friendly coupon right on your phone. Must Text 2 receive! Our Menu Right to Your Phone! Just Text OVERSTUFFED to 72727 Plus Get Your Instant Coupon Right to Your Phone! • Instantly Deliver: • Pictures • Coupons • Links to Website • And more More Conversion = 5-10% Increase in Overall Customer base Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database. Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS! YOUR COUPON HERE!

  14. Send Promotions to your Database to do More • Than Just Coupon! • Capture Email • Support Causes • Increase Social Network Followers • More Transactions per year Burrito Ted’s BBQ: Facebook Exclusive Special just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit Jan’s Donuts will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Breakfast! Reply STOP 2end Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit To Complete your entry for a chance to Win Free Burrito’s for a year, reply with your email address and watch for future great deals! Reply STOP 2end

  15. Contact John Smith Your Company Address; http://yoursite.com Name P. 555.824.1122 O. 1.800.555.1111 You@you.com

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