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I Wanna Be Where They Are!

I Wanna Be Where They Are!. Leonard Young Delawareblack.com LLC. Delawareblack.com Founded 2006 200-300 Daily Visitors African American Marketing. City of Wilmington County of New Castle State of Delaware Democrats & Republicans DFLI / The Money School DJ Dob B DCRAC. Job Fairs

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I Wanna Be Where They Are!

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  1. I Wanna Be Where They Are! Leonard Young Delawareblack.com LLC

  2. Delawareblack.com • Founded 2006 • 200-300 Daily Visitors • African American Marketing

  3. City of Wilmington • County of New Castle • State of Delaware • Democrats & Republicans • DFLI / The Money School • DJ Dob B • DCRAC • Job Fairs • Urban League • Youth Groups • Churches • Non-Profits • Movies Companies • Theatre Companies • Financial Institutions

  4. WHO ARE THEY

  5. Builtwith.com BuiltWith is a website profiler, lead generation, competitive analysis and business intelligence tool providing technology adoption and usage analytics for the internet. BuiltWith technology tracking includes widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards and web servers to name some of the technology categories we cover.

  6. Quantcast.com Free direct audience measurement for all website owners including traffic, demographics, business, lifestyle, interests and more.

  7. Alexa.com Find and evaluate businesses worldwide with Alexa's free web analytics.

  8. OUR WEBSITE • A Joomla Content Management • System (Joomla.org) • Free & Open Source • Multi-user Access • Easy Management

  9. OUR WEBSITE - Basics • Meta tags (title / description) • Page optimization (websiteoptimization.com) • Image optimization (imageoptimizer.net) • Search engine friendly links • Focus on keywords • Keep content updated • Staying away from frames & flash

  10. WEBSITE TOOLS – Adbutler.com • Hosted web app; no installation • Image, rich media, and raw html support • Text ads and popup capabilities • Custom banner sizes • Geographical targeting • Keyword targeting • Daily and frequency capping • Custom account branding • Advertiser and publisher accounts • Click information tracking

  11. WEBSITE TOOLS Jobamatic.com • Fully hosted job board software, no install • Completely brandable • Back-fill jobs generate revenue • They handle all billing & customer service issues • Fast setup, instant activation • Free

  12. WEBSITE TOOLS Statcounter.com • FREE & easy install • Real time analysis • Multi-user / account access • In depth webstats • Upgraded option ($5)

  13. WEBSITE TOOLS Adsense • FREE & easy install • Real time analysis • Relevant Ads • Disable competing ads

  14. Odesk • Hire Contractors • Pay per project or hourly • Safe payment process • Also recommended: Fiverr.com

  15. Craigslist • #8 in the USA (Alexa.com) • Mostly FREE postings • Include links & images • Hundreds of categories / city

  16. WHAT WE USE • Email Marketing • Social Media • Press Releases

  17. Email Marketing • HTML emails • Scheduling • Mass emailing • Pre-Designed templates • Website signup

  18. Social Media • Facebook • Twitter • LinkedIn • Meetup.com

  19. Press Releases • Announce newsworthy information • Increase search engine ranking • Build awareness • Builds backlinks

  20. SECRET SLIDE #1 MediaFeedia.com

  21. SECRET SLIDE #2 Facebook Fanpage Engagement Share / Comment / Like

  22. SECRET SLIDE #3 • Socialoomph.com • Schedule tweets • Track keywords • Auto follow • Auto DM messages

  23. QUESTIONS???

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