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DIGITAL MARKETING NOTES IN HINDI

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.<br><br>BY:- TANU CHAUHAN

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DIGITAL MARKETING NOTES IN HINDI

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  1. LEARN DIGITAL MARKETING COURSE SEO|SEM|SMO|SMM

  2. INTRODUCTION TO INTRODUCTION TO DIGITAL MARKETING DIGITAL MARKETING Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

  3. SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION SEO SEO- -(ON (ON- -PAGE PAGE- -OFF PAGE) OFF PAGE) On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.

  4. ON ON- -PAGE SEO PAGE SEO On-page SEO (also known as on- site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

  5. OFF OFF- -PAGE SEO PAGE SEO "Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.

  6. SEARCH ENGINE MARKETING (SEM) SEARCH ENGINE MARKETING (SEM) Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

  7. SOCIAL MEDIA OPTIMIZATION(SMO) SOCIAL MEDIA OPTIMIZATION(SMO) Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

  8. SOCIAL MEDIA MARKETING(SMM) SOCIAL MEDIA MARKETING(SMM) Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

  9. PAY PAY- -PER PER- -CLICK(PPC) CLICK(PPC) PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.Search engine advertising is one of the most popular forms of PPC

  10. BACK LINK BACK LINK To Comes a Traffic from another website this cold backlink. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.

  11. D DOMAIN AUTHORITY/PAGE AUTHORITY OMAIN AUTHORITY/PAGE AUTHORITY (DA/PA) (DA/PA) Domain Authority (DA):- Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Page Authority (PA):- Page authority, in search engine optimization (SEO), is the value a search engine assigns a Web page. The higher the value, the more likely the search engine will return a Web page early in organic search results.

  12. DO FOLLOW & NO FOLLOW DO FOLLOW & NO FOLLOW DO FOLLOW:- A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. This passing of authority is called, “link juice.” Acquiring dofollow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking. NO FOLLOW:- A nofollow link, or backlink, is a link which does not pass authority on to the website it is linking to. These links do not help in terms of SEO.

  13. SPAM SCORE SPAM SCORE A Score of 31% - 60% is Considered a medium spam Score.A score of 61% - 100% is considered site, or a site youre looking at doesn’t mean this site is necessarily spammy.It’s a sigh that you should do some more investigation into the quality and relevance of this site.

  14. Classified submission in seo Classified submission in seo This is another tool of SEO that can help in getting the rank of the keyword in the search results. In these advertisements are posted on third party channels that have link and other relevant details about the website and the business that you are promoting.

  15. SOCiAL SOCiAL BOOKMARKING BOOKMARKING Social Bookmarking is the process of tagging a website page with a browser based tool so that you can easily visit it again later. Instead of saving social media posts to your browser bookmarks, you can use different platforms features to bookmark posts.

  16. Image optimization & submission Image optimization & submission IMAGE OPTIMIZATION:- Image optimization is about reducing the fill size of your images as much as possible without sacrificing quality so that your page load times remain low. It’s also about image SEO. That is getting your product image and decorative image to rank. On google and image search engines. IMAGE SUBMISSION:- Image submission is a great way to boost online visibility, especially if your website or business is relatively new. If your website has less content and more high-quality images, submitting them to website. Can improve your website’s online domain authority.

  17. Blog submission Blog submission Blog submission is an off page SEO activity in which a blog or website owner publisher heir relevant and valuable content in blog submission then to into new visitors for your website and become repeated users our time.

  18. Affiliate marketing Affiliate marketing A marketing arrangement by which an online retailer page commission to an esternal website for traffic or sales generated from its referrals. “ Most of my earning are from affiliate marketing direct AD. Sales , and sponsored posts “.

  19. PPT SUBMISSION PPT SUBMISSION PPT Submission can help your website get in bound traffic through backlinks and is a good way to improve the page rankings. Fresh and quality contents when submitted through PPT can in the long run make others share your submission in their blogs and websites. Which can help to bring quality inbound links.

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