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Venom Energy Strips

Venom Energy Strips . Melinda Wade, Seth Crocker, Danny Soueid, Stephanie Higinbotham . Introduction. What are we? A flavorful dissolvable strip you put on your tongue that will give you energy Who do we want to help? College students who are in need of a boost to get everything done

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Venom Energy Strips

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  1. Venom Energy Strips Melinda Wade, Seth Crocker, Danny Soueid, Stephanie Higinbotham

  2. Introduction • What are we? A flavorful dissolvable strip you put on your tongue that will give you energy • Who do we want to help? College students who are in need of a boost to get everything done • Our mission To help energize college students more conveniently at an affordable price

  3. Problem and Solution • Students run out of energy during the day and need a boost to stay awake during classes and late at night to complete homework • Not everyone wants to have an entire drink for various reasons • Therefore, venom energy strips are a quick and affordable way to accomplish the tasks needed with no bad side affects

  4. Strengths/ Weaknesses • There aren’t many products like venom energy strips • They are very convenient, quick acting, affordable, and don’t have any bad side affects like energy drinks • However, this is a billion dollar industry with a lot of competition • It can be dangerous if one doesn’t read the warning label and takes too many

  5. Competitive Forces Competitors Supplier Buyers Alternatives Five hour energy Red bull Dr Pepper Snapple College students Five hour energy Coffee

  6. Segmentation and Targeting • Target Market ~ college students • Need for product~ gain energy in an efficient way instead of having to take a full drink to get energy • Where to get product~ on various college campuses and drug stores such as CVS and Walgreens

  7. Marketing Mix • Product • Energy strip • Made with natural ingredients • Contains four flavors (cherry, apple, grape, and watermelon) • Price – • $4.99 for package of 20 strips • $12.99 for bundle pack, includes 3 packs of 20 strips

  8. Place • Grocery stores • CVS and Walgreens • College Campus bookstores • Promotion • Conducted surveys • Social media • Advertisements • Free samples

  9. Our Supplier • Dr. Pepper Snapple Company • Over 50 different brands of beverages • 2008 it became a stand-alone publically-traded company on the NY stock exchange • They have 6 of the top 10 non-cola soft drinks, and 9 of their 12 leading brands are No. 1 in their flavor categories

  10. Why we choose our supplier • Dr. Pepper Snapple Company is an enterprising company that is on a rise to become the No. 1 soft drink company in America • They currently have an energy drink but it is one that isn’t as popular as their competitors • With our product we allow them a new way to penetrate the market • We believe that with our product, we exemplify the company’s image of variation

  11. Focus group Statistics • Students need more sleep and more energy • Students spend a large amount of their energy on work and classes • Many students are not energized enough for the tasks that they day consist of • People spend a wide range of money on varying energy supplements and drinks • Students are generally worried on how not attaining enough sleep will affect their GPA • people need the most energy in the morning and when they get home

  12. Questions?

  13. References • http://www.energyfiend.com/caffeine-content/energy-sheets • http://www.drpeppersnapplegroup.com/

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