Games Developers Conference 2009 Cologne August 18, 2009

1. Games Developers Conference 2009 Cologne August 18, 2009 Overseas business strategies and revenue models of Bigpoint.

2. Company Profile

3. BIGPOINT – Facts and Figures The company The figures BIGPOINT was founded 2002 and is Europe's leading game developing company in quality and technology today. All games are developed in-house. Concept Free-to-play browser games – optional premium services on demand Game SegmentsOnline Manager Games, Massively Multiplayer Online Role Playing Games (MMORPG), Strategy Games, Sports GamesBusiness SegmentsGame Development, Publishing & Distribution LocationsHamburg, GermanyNew York, USA More than 250 employees 30 active games, 24 languages More than 76 Mio registered users More than 1.2 Bil page impressions per month. Around 200.000 new registrations per day Above-average user lifetime per game

4. BIGPOINT – Facts and Figures Business concept Latest Awards • International Business Award Stevie 2009 (Heiko Hubertz wins in the Category “Executive of the Year in Europe”) • Eco Internet Award 2009 (Winner in the Category “Best Content”) • Bigpoint wins the Ruban d’Honneur at the European Business Award 2009 and places among the top 99 companies in Europe. • Deloitte Technology Fast 50-Award 2007 and Fast 500 EMEA-Award (with a sales growth of 4589% Bigpoint GmbH won second place in the "Deloitte Technology Fast 50" Award with the second largest company growth rate‏) • Red Herring Europe 100 (as one of Europe's 100 most promising companies)‏ • Business segments: • Development of Online-Multiplayer-Browser games • Publishing & Distribution (Sale of own products and licensing of Games from third party) • Service (Game development for media partner) • Product portfolio: • Over 30 online games • For example games to international known TV formats such as Germany‘s Next Topmodel by Heidi Klum or Popstars • Business model (free usage – voluntary payment): • In-game-sale of virtual items • Premium-Memberships • Advertising

6. Inhouse Developed Games

7. Sport Games BIGPOINT Games Strategy, Action & Role-Playing Games

9. Seafight • Game - Collect your pirate treasure by battling with traders and other players, hunt sea monsters and join the big pirate guilds. Improve your pirate ship, train your crew and become the most notorious and feared pirate in the world. • Target market - mainly male, but also female players of all ages • Market driver - real-time fantasy and adventure • Technology - Flash • Advertising objects- Caribbean Islands • Opportunity -Seafight is the newest, free real-time fantasy game with new, individual 3D maps and perfect Flash animations inside an intelligent level system. Seafight boasts day and night modes with real-time implementation.

10. Dark Orbit Game – Pilot your spaceship through outer space full of hostile aliens, collect ore, destroy enemies and earn fame, buy better equipment and make your career as the best pilot of your company. Target market - mainly male, but also female players of all ages Market driver - real-time three-dimensional multiplayer shooter of the next generation Technology - Flash Opportunity –well-known theme and easily understandable game characters, rich 3D graphics and perfect Flash animation

11. Deepolis Game - Using real-time technology, you glide through the fathomless depths of the ocean to conquer and colonize it. Those who get there first can choose the best location for their naval bases. Target market - Mainly male, but also female players of all ages Market driver - three-dimensional action-packed fighting MMO Technology - Flash Opportunity - entertains new players and old pros alike, fantastic underwater world, latest technology, real naval action in group systems, real-time missiles, an avatar creator, epic quests and much more

12. Gladius II Game – Select your gladiator, choose your weapons and prepare to battle for the favor of the spectators; earn fame and better equipment. Target market - mainly male players of all ages Market driver - action-based free-for-all combat in impressive arenas Technology - Flash Opportunity - simple action principle with deep character development, 2D/3D environment, newest animation technology

13. XBlaster Game - You as a mech pilot: Fast and action-filled real-time battles against real opponents await you! Equip your battle machine with spectacular high-tech weapons and fight your way to victory! Target market - male players of all ages Market driver – futuristic, real-time multiplayer shooter Technology - elaborate three-dimensional Flash animation Opportunity - XBlaster sets new standards: The player steers the battle machines directly with the keyboard and experiences sophisticated 3D optics and Flash animations.

14. Action League Game - You are your team! As the goaltender, you show everybody that you've got what it takes! Whether on the field, on the court or on the ice – play ActionLeague and give your opponent a run for his money! Target market - male and female players of all ages Market driver - fast and action-packed real-time multiplayer game Technology - Flash Opportunity - perfect high-end graphics, the newest Java technology, animated 3D optics, controlled instinctively by using the arrow keys on the keyboard

15. Why do media groups integrate videogames as part of their content strategy?

16. Changing Environment

17. Changing Environment II

18. + - 18 The market segment of browser games High (Hardcore Gamer)‏ • 6-10 percent of our active user base buys a product. • The average amount spent by paying users is about USD 25 to 35 per month… more than in World of Warcraft! Core Gamer Input (time/money)‏ Konsolen & MMOs Browsergames Casual Gaming- Seiten Low (Casual Game-User)‏ Internet- / Web- / Browser based Console / PC Source: Nielsen Netratings

19. New Business Model Promote and profit from our turnkey content Free content

20. Sample of current Bigpoint Partners General Partnerships TV Partnerships

21. 21 How does it look in detail?

22. Cash BIGPOINT – Content Provider

23. Content Provider In Detail: Triple Win Principle Turnover from the games with virtual items Inventory of the games converted into cash Media volumefrom partners

24. 24 Sample Integration

25. Case - MTV – Individual Landing Page

26. Case - MTV – Individual Landing Page

27. 27 Case – Sci Fi USA/ UK

28. Is there really money to earn?- we think so :-)

29. Major MMOs Major MMOs 29

30. Superior Business Model GIVE AWAY THE RAZORS FOR FREE, SELL THE BLADES! …known and established in classic retail: We call it in New Media: Item Selling (based on Micro Transactions).

31. Free Registration Free Game Use Optional Payments Virtual Items / Currency Subscription / Premium Advertising Revenues Flashing advertisement banner In-game advertising User BUYS items with real money User subscribes (text message subscription) = Recurring payments Superior Business Model

32. Free Registration Free Game Use Optional Payments Virtual Items / Currency Subscription / Premium Advertising Revenues Flashing advertisement banner In-game advertising User BUYS items with real money User subscribes (text message subscription) = Recurring payments Superior Business Model • Item Selling: Generates more than 90% of Bigpoint`s turn over. Ad sales counts for 4%. • Micro Transactions: More than 2 million transactions/ month = people are willing to pay! Advertising Revenues Optional Payments Virtual Items / Currency Subscription / Premium In-game advertising User BUYS items with real money User subscribes (text message subscription) = Recurring payments

33. THANK YOU FOR YOUR ATTENTION For additional information, please contact us at: BIGPOINT GmbH Hamburg Office Christoph-Probst Weg 3 20251 HamburgGermany Phone: +49 40.600 80 99-0 Fax: +49 40.600 80 99-99 BIGPOINT, Inc. New York Office 44 West 28th Street, 8th Floor New York, NY 10001 USA Phone: +1 (646) 350-0860 x102 Fax: +1 (646) 350-0863 h.hubertz@bigpoint.net www.bigpoint.com