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Background and History

Explore the history of the internet, from Darpa's early days to the rise of email, Usenet, FTP, Gopher, and Archie. Learn about HTML's creation by Berners-Lee, the evolution of web browsers, and the impact of marketing concepts like Amazon and viral campaigns. Dive into the communications model, media convergence, web design evolution, search engine development, and the journey of internet advertising from banner ads to blogs and podcasts.

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Background and History

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Presentation Transcript

  1. Background and History • History of the Internet • Darpa • E-mail, Usenet, FTP, Gopher, Archie • HTML (Berners Lee) • Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox

  2. Marketing Concept • Production Concept • Sales Concept • Marketing Concept • One 2 One • Amazon; cookie files and collaborative filtering … Life Time Value • Viral • Hotmail • Social media, blogs

  3. Communications Model • One to many, and indirect • One to one, and direct and chatter

  4. Media Convergance • Each media survived emergence of new media … can this persist ? • Newspaper Business Model ?

  5. Evolution of Web Design • Brochureware • E-commerce / transactions • Community • Search impact

  6. Evolution of Search • Web crawler • Alta Vista • Google • Time-based search ? • Local search ?

  7. Evolution of Internet Advertising • Banner advertising: Wired 1994 • CPM versus PPC • Text-based ads on Google

  8. 1.0 to 2.0 • Blogs / podcasts • RSS • News readers

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