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DECODING THE INCREDIBLE SCALABILITY OF DISNEY+HOTSTAR APP: SYSTEM STRUCTURE, CONCURRENCY & MORE TECHAHEADCORP.COM
On August 28th, 2022, when India was playing against Pakistan at Asia Cup T20 Championship in Dubai, more than 1.3 crore or 10.3 million people were concurrently watching the match on the Disney+Hotstar OTT app, on a global level. 10 million+ concurrent viewers, on a single mobile app, with a global audience is in fact, not a record. It’s 25.3 million concurrent viewers on Disney+Hotstar App, which happened in 2019 during India vs New Zealand World Cup Semi-Final match. A world record, because active viewers on a single mobile app, at this scale and magnitude have seldom happened.
How did Disney+Hotstar manage this feat? In this blog, we will discuss how Disney+Hotstar ensures this incredible scalability of the app by understanding and decoding its system architecture, concurrency, scalability models and more. But first, a brief introduction to the world’s second-biggest, and India’s #1 OTT platform: Disney+Hotstar. DISNEY+HOTSTAR: AN INTRODUCTION The journey started with the launch of the Hotstar app, in 2015, which was developed by Star India. The 2015 Cricket World Cup was about to start, along with the 2015 IPL tournament, and Star network wanted to fully capitalize on the insane viewership.
While Hotstar generated massive 345 million views for World Cup, 200 million views were generated for the IPL Tournament. This was before the Jio launch, which happened in 2016. And watching TV series and matches on the mobile was still at a nascent stage. The foundation was set. The introduction of Reliance Jio’s telecom network changed Internet usage in India, and this changed everything for Hotstar.
By 2017, Hotstar had 300 million downloads, making them the world’s second-biggest OTT app, only below Netflix, a video streaming app. In 2019, Hotstar was acquired by Disney, as part of their 21st Century Fox acquisition, and the app was rebranded to Disney+Hotstar. As of now, Disney+Hotstar has 400 million+ downloads, with a whooping user base of 300 million active monthly users, and 100 million daily active users. Almost 1 billion minutes of videos are watched on the app daily. The 2019 IPL tournament was watched by 267 million Disney+Hotstar users, and in 2020, a record 400 billion minutes of content was viewed during the IPL matches.
In India, Disney+Hotstar has a very intense focus on regional content, as more than 60% of the content is viewed in local languages. This is the reason they support 8 Indian languages, with plans to expand this number. The same strategy is visible in other countries as well, with deep focus on regional content, along with regular English content. They have 100,000+ hours of content for viewers, and India accounts for approximately 40% of their overall user base. As of now, Disney+Hotstar is available in India, US, UK, Indonesia, Malaysia, and Thailand and by 2023, they will launch in Vietnam. If you wish to know more about how Disney+Hotstar operates, its system architecture, database architecture, network protocols, and more and wish to launch an app similar to Disney+Hotstar, then you can connect with our team, and explore the possibilities.
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