1 / 14

Kathryn MacKay

Kathryn MacKay. Road Safety Project Officer City of York Council Road safety – the future. How Road Safety needs to change for the Future. Kathryn MacKay. Topics Covered. Marketing vs Publicity Feedback Forms Vs Critical Review of Road Safety

tehya
Download Presentation

Kathryn MacKay

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kathryn MacKay Road Safety Project Officer City of York Council Road safety – the future

  2. How Road Safety needs to change for the Future. Kathryn MacKay

  3. Topics Covered • Marketing vs Publicity • Feedback Forms Vs Critical Review of Road Safety • Show and Tell vs Understanding Human Behaviour. • Some Thoughts and Conclusions

  4. Publicity Meeting limited numbers of the wrong people? “The act, process or occupation of disseminating information to gain public notice”

  5. MarketingCommunicating with large numbers of the right people. • Need to develop social media and other marketing tools. • Nestle and Coco Cola to name a few

  6. Feed Back Forms

  7. Critical Review • Understand the science as well as being able to contribute via experience. • Critically review reports • Pessimists make the best report readers (not a scientific fact)

  8. Show & Tell • Don’t Drink and Drive • Don’t Speed • Wear your Seatbelt

  9. Road Safety and Human Behaviour • Road Safety needs to be about behaviour change. • Risk and Causes • Need to understand the influences on behaviour of an Individual.

  10. Human Behaviour facilitating Change • Key life events/factors which will influence behaviour change. • Perception alters Behaviour. Don’t want to catch drink drivers we want to stop them drinking and driving in the first place.

  11. Thoughts and Conclusions • For Road Safety to develop we need to make sure that we are progressive in our thinking. • Do we have these skills? Do we need to up- skill, find those who do. • The Academy and how it can help

  12. “ You must be the change you wish to see in the World” Mahatma Gandhi

More Related