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Suggestions to improve conversion ratios on external landing pages. Carolin Kaifel, September 2011. 1. Elements on landing pages. Must-have elements: CTA button (preferably only 1) Payment options logo Bonus Code (if applicable) Amount of Players online Logo Nice –to – have:
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Suggestions to improve conversion ratios on external landing pages Carolin Kaifel, September 2011
1. Elements on landing pages • Must-have elements: • CTA button (preferably only 1) • Payment options logo • Bonus Code (if applicable) • Amount of Players online • Logo • Nice –to –have: • Minimum amount of deposit • Endorsements, Awards, • Screenshot of room
3. Example Page 4