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Repeal MB 19A.16 for Company Secretary of Mainland China & New MB R.3.29 –

IR-Training program for Company Secretary HKEx: qualifications, experience and training for Company Secretary This course is eligible for CPD units. Repeal MB 19A.16 for Company Secretary of Mainland China & New MB R.3.29 –

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Repeal MB 19A.16 for Company Secretary of Mainland China & New MB R.3.29 –

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  1. IR-Training program forCompany SecretaryHKEx: qualifications, experience and training for Company SecretaryThis course is eligible for CPD units Repeal MB 19A.16 for Company Secretary of Mainland China & New MB R.3.29 – company secretary to undertake 15 hours trading and 2) Implementation of timetable by Lynge Blak, Owner & CEO Lynge Blak Investor Relations Limited, Hong Kong

  2. Course InformationCompany Secretary • DATE(S): Saturday morning on 21st, (Friday) 27th April, 5th, 12th and 17th May 2012 • TIME: 9 :30 a.m. to 12.30 (lunch not included) • VENUE: irasia.com, 20/F, Cigna Tower, 482 Jaffe Road, Causeway Bay, Hong Kong • FEE:HK$ 8,500 (including comprehensive material) • REGISTRATION: Please register on www.lyngeblak.com under Home / Events (by 14 April 2012) • PAYMENT:Payment by bank transfer upon registration. • (Bank account No. 808-708093-838 in HSBC, Hong Kong) • CANCELLATION: Registration is binding. 50% refund offered for cancellation before 14 April 2012. • LANGUAGE: English • CERTIFICATE: All attendees will receive a Certificate of Attendance for CPD units • COURSE ENQUIRIES: Lynge Blak (+852 6258 6174 / lynge.blak@lbir.dk ) • VENUE ENQUIRIES: Janice Yau (+852 2831 9785 / janice@irasia.com ) Lynge Blak

  3. IR-Training program forCompany Secretary • Program tailor-made program for 15 hours IR-training with content and dates as follows: • Module A: Basics and Best Practice of Investor Relations • Saturday 21 April 2012 from 9.30am to 12.30 • Module B: Capital Markets and Valuation • Friday 27 April 2012 from 9.30am to 12.30 • Module C: Accounting, Valuation and Investment Principles • Saturday 5 May 2012 from 9.30am to 12.30 • Module D: Regulation - Corporate Governance in Practice • Saturday 12 May 2012 from 9.30am to 12.30 • Module E: Communications Skill for the Company Secretary • Saturday 17 May 2012 from 9.30am to 12.30 Lynge Blak

  4. Content of Module ABasics and Best Practice of Investor Relations • Aims and objectives of IR • Why companies need IR • Who does IR • The place of IR in the organization • The scope of IR • Key responsibilities of the IRO • IR Resources • The IRO’s skill set • Senior Management and Board expectations of the IR role • Managing market expectations • Perspective of the role of the media in IR • Practical aspects of delivering on the role of IR • Managing your investor base • Targeting new investors • Who to communicate with – audience identification and targeting • What to say – developing messages • How to communicate – the tools and techniques of IR • Road shows and one-on-one meetings • When to communicate – disclosure obligations • Quiet Period • Disclosure and Governance policies • The IR programme and typical annual cycle • Managing the day to day relationships with shareholders and analysts • Conducting roadshows • Earnings Announcements • Providing Earnings Guidance • IR during a crisis • Why do it – measuring the value of IR • Summary – IR Best Practice during a financial volatile period Lynge Blak

  5. Content of Module BCapital Markets and Valuation • How the financial markets work • How do stock markets work • Global market trends • Different Types of Finance • Different Types of Investment • Exchanges, Bourses and Alternative Trading Venues • Market Participants and Uses • Types of Corporate Actions • Types of Equity Investors • Debt Investors • Understanding the investment process • Role of Market Surveillance • Stock Ownership • Short Selling • Derivatives Lynge Blak

  6. Content of Module CAccounting, Valuation and Investment Principles • Time value of money • Valuation models and measures • Portfolio theory and risk & return • Beta • Accounts • Use of accounting data in valuations of companies • Key drivers in corporate valuation • Key financial ratios • Understanding Financial Statements • Return measures – ROCE, ROA, ROE • Investment ratios – P/E ratios, Price to book, Dividend yield • Forces that drive price action in capital markets • Why do some companies trade at a premium: a buy-side perspective • The benefits of transparent communication: a sell-side perspective Lynge Blak

  7. Content of Module D Regulation – Corporate Governance in Practice • The legislative and regulatory environment in Hong Kong • Types of company • Limited Companies • Formation of a limited company • The Constitution of a company • Share Capital • Directors • Auditors • Statutory Reporting & Financial reporting calendar • Requirements of the Listing Rules • Identification of Shareholdings • Key Principles of Regulation • Directives and Reports • Market Abuse • Insider Dealing • Dealing with rumors • Insider lists • Periodic Financial Reporting • Annual Financial Report • Corporate Governance • Categories of Announcements • Distribution Process • Summary of European regulation • Summary of US regulation including Reg Fair Disclosure, Lynge Blak

  8. Content of Module E: Communications Skills for the Company Secretary • Effective writing • How to write a media release • Dealing with the media • Presentation skills • Constructing a presentation • Managing the corporate & IR-website • Conference call, webcast and webinar scripting • Effective Annual Reports • Communication Mediums • Public Relations vs. Investor Relations Lynge Blak

  9. Contact details Lynge Blak Owner & CEO Lynge Blak Investor Relations Limited Unit 801, 8/F, Pacific House 20 Queen’s Road Central Hong Kong Phone: +852 6258 6174 E-mail: lynge.blak@lbir.dk Web: www.lyngeblak.com Lynge Blak

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