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Wheel of the Future. Jeff Gegetskas & Adin Hamzabegovic Grade 11 Age 16. Mission Statement. Mission Statement Our goal is to provide businesses with touch-screen key pad steering wheels that starts their car, and exceeds their expectations. Opportunity
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Wheel of the Future • Jeff Gegetskas & Adin Hamzabegovic • Grade 11 • Age 16
Mission Statement • Mission Statement • Our goal is to provide businesses with touch-screen key pad steering wheels that starts their car, and exceeds their expectations. • Opportunity • Our opportunity is to sell steering wheels for auto part companies that want them one of the things that make it work is our knowledge of computer programming and cars
Business Profile • Wholesale • It is a wholesale business because, we provide our personalized steering wheels in bulk to auto part manufacturers • Partnership • We selected this legal structure because, we both share knowledge of the service we are going to be providing.
Qualifications • I’m qualified to run this business because: Knowledge of Computer Programming. Knowledge of cars. We have participated in the classes involving sociology, and marketing.
Market Analysis Total Population 243 million Target Market 182 million Potential Market 137,046,000
Target Market Segment • Demographics • Our target market consists of people who want their cars to be technologically advanced as possible and car enthusiasts • Geographics • The area we will be providing on product is all around the world. Most likely the people buying our product will already own their own auto parts distributing store • Psychographics • The people interested in our product will have their own auto part store • Buying Patterns • People who would want to have their car as technologically advanced as possible or just like the idea of no key for their car
Competitive Advantage Wheel of the Future NAPA AutoZone Factors Price Expensive Inexpensive Affordable Quality of Product/Service Decent Decent Excellent Location Store Front Online Store Front Reputation/Brands Decent Decent Excellent Unique Factors/ Knowledge Self made Self made We make it
Marketing Mix We are located online • Business cards • Website • Website ads People who want their cars to be technology advanced The product is a Key-Pad accessory added to your steering wheel that starts your car. The price of the accessory will be Three-Hundred and forty dollars.
Promotional Mix Promotional Expense Monthly Amount Advertising Internet, and business cards $15.00 Publicity Word of mouth $0.00 Personal Selling We will have then in our cars $340.00 Total Monthly Promotional Expense $355.00
Cost of Materials/Labor Description of One Unit of Sale: One touch screen key pad and wiring
Economics of One Unit Description of One Unit of Sale: one key pad and wiring
Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168
Monthly Sales ProjectionsFirst Year Total Units Sold 48,200
Monthly Break-Even Units $1142.5 = 13 units $91.36 In an average month, the company will begin to make a profit after selling units. 13
Start-Up Investment Total Start-Up Investment $3187.43
ROS & ROI • $3,582,425.3 • 8,194,000.00 X 100 = 43.72% $0.44 $3,582,425.3 $519.95 X100 = 6889% $68.89
Financing Strategy Total Start-Up Investment $3187.43
Business Responsibility& Philanthropy • Business Responsibility • My business will have business cards to expand our popularity and to let them know how we helped the community • Philanthropy • We will donate 5% of our net profit to the World Wildlife Foundation
Business & Personal Goals Business Personal • 1 YEAR OR LESS: • Own office • Sell 2000 units • J: to go collage for automotive • A: Go to the college of my choice, and graduate with a nuclear medicine major. Short-Term • 3-5 YEARS • Multi million dollar industry • own a fully staffed factory • J: to own my own repair shop • A: Continue working in nuclear medicine. Long-Term
Come to wheel of the future for a profitable future Thank you for your consideration. Wheel of the future