4 Landing Page Design Myths That Actually Affect Conversion

1. Creating an effective, attractive, and unique landing page has been the hot topic in the web design industry for years and will remain in the future as well. When talking about the design and development of the landing page, there are several sources available over the internet to get comprehensive information regarding the design and development of the landing pages. But, a lot of information also leads to a lot of misinformation. Here are the 4 common landing page design myths which are circulating on top on search engines but actually hurt conversion. More Offers Lead to More Conversion Giving too many offers which suit a large number of targeted customers on a landing page lead more conversion, right? Wrong. In numerous studies, it has been found that too many options lead to distraction or even confuse people what they should choose or what not. In such scenario, they choose nothing. So, instead of giving too many offers, give limited options to the users in an attractive manner to boost conversion. After all, the main purpose of designing a landing page is to grab the attentions of the visitors and compel them to take an action. More Calls-to-Action Mean More Engagement Using too many call-to-action buttons does not lead more conversion. In fact, it makes the navigation quite confusing for the users. When it comes to using call to action, it is advised to know your priorities and focus your call to action on that. This not only makes the navigation quite simpler but also allows you to give your users a direction about where they should go and what they should explore on your site. F-Patten Should be Followed for Web Content When talking about web design, many web designers believe that content should be presented in F pattern. But, it is not compulsory to follow F pattern for presenting information. For creating text heavy website, a lot of website designers usually follow Gutenberg diagram. In this, the designers usually start from the upper left area and end at the bottom right area to grab a large number of viewers attention. Many of the SaaS landing pages usually follow Z pattern to highlight the key benefits or features of the app in an easy manner. So, depending on exactly what kind of information you want to deliver or how you want to present the information, you can choose the pattern accordingly. Conversion Rate is Everything for Measuring Success The main objective of creating a landing page is to boost conversion. However, conversion is not everything for measuring success. A landing page should be designed to attract more visitors in order to boost traffic and engagement on the website before conversion. Are the visitors of your

2. website converted into customers? Are they clicking on your CTA? Have they visited the entire page or just explored the first paragraph? Are they spent time on your site or jumped within few seconds? Success can be determined by combining these metrics. When going to design a landing page for boosting conversion, the most important tool which you need to use is your common sense. By keeping these landing page myths and more in mind, you can easily create an effective landing page for your business. Hiring a professional company for web design in Cork is the best option to create a landing page which gives more leads, traffic, as well as conversion.