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This comprehensive overview delves into the current statistics of broadcast media in Malaysia for radio and TV in the year 2013. It covers details on the radio landscape, including government and privately-owned stations, as well as radio listenership statistics. The document also explores the TV sector, highlighting free-to-air, satellite, internet TV, and digital cable options, along with insights into major players like Astro. Additionally, the discussion touches on various topics in the broadcast media industry, such as content plans, technology convergence, cultural influences, and social responsibility.
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KOM5519 CURRENT STATISTICS OF BROADCAST MEDIA IN MALAYSIA
Radio in Malaysia • In 2013 there were 69 radio stations in Malaysia,44 government owned and 25 privately-owned station. - 46 Malay - 8 English - 5 Chinese - 2 Tamil - 2 Islamic
Owned by government • - 6 Nasional: Klasik Nasional (BM), Muzik (BM), Traxx (BI), AiFM (BC), Minnal (BT), Asyik FM (Orang Asli) • - 28 regional stations: 14 Peninsular, • 6 Sabah, 8 Sarawak • KLFM, Kedah FM, Terengganu FM, NSFM, Selangor FM, Perak FM, Perlis FM, Melaka FM, Mutiara FM, Asyik FM, Johor FM, Klasik FM, Langkawi FM, Kelantan and Pahang
Sabah • - Sabah FM (BM, BI, BC, B Bajau, B Murut, B Dusun, B Kadazan), Tawau FM, Sandakan FM, Labuan FM and Keningau FM, Sabah V FM
Sarawak • - Sarawak FM (BM, BI, BC, B Iban, B Bidayuh), Bintulu FM, Seri Aman FM, Sibu FM, Miri FM, Limbang FM, Red FM and Wai FM, Rasa FM
Privately-owned station (over the air) • - Media Prima: Fly FM, Hot FM ans One FM • - Suara Johor: Best FM (1st private station) • - STAR Rfm: Capital FM-988 (BC), Red 104.9 • ( BI), Suria FM (BM) • - Husa Network: Manis FM (Kelantan) • - Kristal Harta: Cats Radio (Sarawak) • - Institut Kefahaman Islam M’sia: IKIM FM • - Bernama: Radio 24 • - JAKIM : Salam FM
Private Radio (AMP over the air) • - ERA, THR, Sinar, Xfresh, Lite, Mix, Hitz and MY • - Berbayar – Opus, Melody, Jazz, Osai, Classic Rock, Varia, Musiq’a, Nostalgia, Indian Beat, and Golden Oldies
Radio listeners (government) - 2007/2009 • Klasik nasional – 1,305,000 1,032,000 • Muzik – 969,000 874,000 • Kedah FM – 827,000 701,000 • Kelantan – 769,000 777,000 • Minnal – 614,000 688,000 • AiFM – 574,000 580,000 • Perak FM – 468,000 368,000
Radio listeners (privately-owned) - 2007/2009 • ERA – 5,223,000 3,985,000 • Hot – 3,964,000 3,776,000 • THR – 2,670,000 3,177,000 • Sinar – 2,387,000 3,823,000 • MY – 2,203,000 2,280,000 • 988 – 1,536,000 1,580,000 • Hitz – 1,297,000 1,287,000
TV in Malaysia • In 2013 there were 7 FTA TV stations and one satellite TV stations and 3 TV Internet and 1 Digital Cable TV (ABN): - Government (TV1 & TV2) • - Private (Media Prima – TV3, nTV7, TV8 and TV 9) • - Satelite (Astro: 40 channels TV) • - Internet TV (Hypp TV, Fine TV and DETV) • - Digital Cable TV (ABN)
Media Prima TV Targets: • TV 3 – Malay audience with progressive mindset • nTV 7 – Malaysian urban household, 25 – 45 years old, kids and Chinese • TV 8 – Young Malaysian urban, Chinese, 15 – 24 years old • TV 9 – ‘Traditional’ Malay audience
TV audience reach– 2013 • TV 3 57 % • ASTRO 45 % • TV 2 52 % • TV 9 40 % • TV 1 43 % • nTV 7 41 % • TV 8 32 %
ASTRO • A consortium owned by Tan Sri Ananda Krishnan • Shareholders: Khazanah Nasional Berhad, Bumiputra Trust, Usaha Tegas Entertainment Systems Sdn Bhd • A group of Multimedia, satellite TV (DTH satellite pay TV) Radio Broadcasting and ‘magazine publishing operations’.
ASTRO Subscribers in Sept, 07 were 2,404,000 • In 2007 ASTRO invests RM141 million to broadcast 26% local issue plan and 74% import plan • Early 2008 ASTRO publishes 3,894 hours of local plans • ASTRO has over 110 channels
System of ASTRO • MEASAT system satellite (Malaysia East Asia Satellite) • Launched on January 13, 1996 • using (KU-band spot beams) • Coverage: Malaysia, South Asia, East Asia including India, Philippines, Vietnam, Indonesia, Taiwan, Singapore and Brunei
System 'KU-band spot beams' allow it' target specific markets and prevent 'Outage' • 'Life Span' - 12 years • Astro Service Center - All Asia Broadcast Centre (ABC), Bukit Jalil.
Services • Over 172 broadcast television, 16 radio channels: 5 FM radio in digital format • Interactive applications include: Astro Stocklink, SMS TV, Pay-Per-View (Season Pass), Distant Learning, Home Shopping, Home Banking, Downloads Capabilities and TV games • Interactive remote control
Astro has reached the 'target' 1,000,000 users in May 2003, a campaign - 'One In A Million' . At this time there are s are 4.2 million residential customers • Reduce installation and monthly rates, promotional two coders • Organize broadcast package for the customer's choice • Easy payment through bank and credit card
Discussion on the issue of broadcast media • content plan • The influx of foreign plans • Participation and highlighting the various races in TV shows • Convergence of technology, the Internet and TV, radio, and SMS • Acculturation and minds of viewers
TV and radio focused on the specific race • Advertising and social responsibility • The issue of 'Reality TV' eg. Akademi Fantasia, Joe's Millionaire, The Bachelor • Increase the 'information underclass' (rural-urban, women, men, educated-Illiterate)
"Enrichment of culture 'and' cultural invasion ' • Quality shows • Political influence and propaganda • Entertainment vs. information • Technology spin-off, video, CD, CVD etc.