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Country : Morocco Name : Omar BOUBKRAOUI Organization: Maroc PME

Inception Report “Strengthening of Business Development Services (BDS) for industrial promotion (C)”. Inception Report “Strengthening of Business Development Services (BDS) for industrial promotion (C)”. Country : Morocco Name : Omar BOUBKRAOUI Organization : Maroc PME_Morocco SMEs

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Country : Morocco Name : Omar BOUBKRAOUI Organization: Maroc PME

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  1. Inception Report“Strengthening of Business Development Services (BDS) for industrial promotion (C)” Inception Report“Strengthening of Business Development Services (BDS) for industrial promotion (C)” Country : Morocco Name : Omar BOUBKRAOUI Organization: Maroc PME_Morocco SMEs Email: omar.boubkraoui@marocpme.ma Country : Morocco Name : Omar BOUBKRAOUI Organization: Maroc PME Email: omar.boubkraoui@marocpme.ma

  2. My Organization • Name: The National Agency for the Promotion of Small and Medium-size Enterprises (Maroc PME_Morocco SMEs) represents the main operational instrument of public authorities for supporting SME’s. • Location: The agency is established in Rabat the capital city of Morocco, it doesn't have any subsidiaries or branches. The agency deploy by its own BDS all around the country. • Type of organization: Maroc PME_Morocco SMEs is a government agency that manage morrocan and foreign funds. Thanks to the diversified range of products it has developed since its creation in 2002, the agency assists SMEs in their competitive modernization process. • My organization chart (next slide) • My actual post: 7 years of experience as head of technical support & partnership unit in Maroc PME

  3. My Organization My Organization chart

  4. FUND / PROGRAM CADRE CONTRACTUEL 1 .0 FOMAN AT CADRE CONTRACTUEL 3 .0 CADRE CONTRACTUEL 2 .0 Création ANPME • Moussanada 2.0 • Moussanada SI • IMTIAZ • Moussanada 1.0 • IMTIAZ • Mise à niveau organisationnelle • Moussanada 3.0 • Moussanada SI • Créativité et codéveloppement • IMTIAZ • Investissement technologique • entreprenariat 2015 2012 2008 2020 2002 FDI* Moroccanfund FOMAN Europeanfund FACE Moroccanfund

  5. Strategy (Plan d’Accéleration Industrielle) Turn-over Employment Promote moroccan exportation and Foreign Direct Investment • The registration of industrial property rights (trademarks, patents, industrial designs) • The official structure in charge of standardisation

  6. Situation analysis of SMEs in your country

  7. Challenges and Strengths of BDS Strengths Challenges • Knowledge and skillsimproved over 13 years of experience (especially for textile and clothes industries) • Partnerships developedwith the main actors in differents industries sectors • Maroc PME isrecognized by the public authorities as the main operational instrument for supporting SME’s • Qualified and specializedhuman ressources dedicated to differents sectors.

  8. Overall Situation Analysis of BDS providers/Facilitator/Promotor’s

  9. explanation about your BDS tasks

  10. Maroc PME : National Agency for the Promotion of SMEs :Special offers and programs SME Up to 80% of advisor/expert costs (limit $0,5million) Technical Support & Information System Up to 20% of the investment program (limit $1million) SME Investment Growth VSE Up to 90% of advisor expert costs (limit $0,1million) Up to 30% of the investment program(limit $0,2million) VSE - Acquisition of Machine & Equipment, - Land acquisition - Technology acquisition (licenses & patented inventions) -Consultancy services, Feasibility Studies, Cloud ERP solutions SME Up to 30% of capital expenditure (limit $1million) SME Up to 50% of innovation project costs and SI (limit $0,1million) Creativity & Innovation Technologicalinvestment VSE Up to 30% of capital expenditure (limit $ 0,15million) VSE

  11. 2. My Duties (Current job/role) • My duties in general • Assist Moroccan companies and contribute to SMEs growth. • Modernize and improve internal processes of industries • Provide financing solutions and technical assistance needed (coaching, experts…) to SMEs • Select high potential firms according to their turnover and business model. • Specific description of your duties in terms of BDS • Analyse industrial sectors chain of value (textile and clothing industries) • Identify the weaknesses and ways of improvement • Design BDS including targets, and incentives • Deployand assess BDS

  12. expectation for the Program and expected effect after the Program Expected effect after the program Design and manage BDS, according to successful Japanese model. My expectation for the program Develop general knowledge on BDS. • Which BDS to develop in accordance with the firm maturity level? • What kind of BDS do we need to support brand development and commercial distribution? • Which kind of BDS should be implemented to manage business cooperation between supplier and subcontractors?

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