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Industrial Design

Industrial Design. Teaching materials to accompany: Product Design and Development Chapter 11 Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012. Product Design and Development Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012.

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Industrial Design

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  1. Industrial Design Teaching materials to accompany: Product Design and DevelopmentChapter 11 Karl T. Ulrich and Steven D. Eppinger5th Edition, Irwin McGraw-Hill, 2012.

  2. Product Design and DevelopmentKarl T. Ulrich and Steven D. Eppinger5th edition, Irwin McGraw-Hill, 2012. Chapter Table of Contents: • Introduction • Development Processes and Organizations • Opportunity Identification • Product Planning • Identifying Customer Needs • Product Specifications • Concept Generation • Concept Selection • Concept Testing • Product Architecture • Industrial Design • Design for Environment • Design for Manufacturing • Prototyping • Robust Design • Patents and Intellectual Property • Product Development Economics • Managing Projects

  3. Outline • Goals for ID • ID expenditures • Importance of ID • ID process and timing • ID roles • ID quality assessment

  4. ID Importance to product design • Ergonomics • Ease of use • Ease of maintenance • User interaction with the product • Minimum knowledge of using it safety. • Aesthetics • Amount of product differentiation required • The importance of pride of ownership, image. • Motivation to the design team (for their pride in product)

  5. ID goals • Product utility • safe, easy to use, and intuitive • Appearance • form, line, proportion, and color • Communication of corporate image • through the visual quality • Ease of maintenance and repair • Low (mfg) costs

  6. The ID Process • Investigate customer needs • Conceptualize • Preliminary refinement • Further and final concept selection • Control drawings of the final concept • Coordinate with engineering and production.

  7. Product types from the ID point of view • Technology-driven products • Engineering or technical requirement is paramount • ID has little involvement • Extreme cases of Intel chips and GE engines • User-driven products • Usually there is a high degree of user interaction for these products. • The functionality and/or its aesthetic appeal are important • ID works closely with marketing and engineering throughout the process. • Classification of some common products • See exhibit 11-8 on page 222

  8. Three Design Challenges People “desirable” Business “viable” Technical “feasible” Source: IDEO

  9. Technology or User Driven?

  10. Technology or User Driven?

  11. Technology or User Driven?

  12. Timing of ID involvement • Technology-driven products • During the later phases of product development • In concept generation for user interface • In concept testing for for customers for feedback. • In detailed design and refinement for packaging and marketing • User-driven products • Throughout the entire process • In need analysis for identifying customer needs. • In concept generation for creating multiple concepts • In concept testing for creating models • In system level design for refining promising concepts • IN detailed design for selecting final concept and coordinating eng-mfg.-marketing efforts. • See Exhibit 10.9 on page 223

  13. Tech- vs. User-Driven Products Mobile Phone Camera Super Computer Laptop Computer Coffee Maker Desktop Computer Wrist Watch Hard Disk Drive Automobile Office Chair Technology-Driven Products User-Driven Products

  14. Quality assessment of ID • User interface • Intuitive, safe, comfort, easy to use • Emotional appeal • Attractive, exciting, pride of owning and being o the team • User’s ability to maintain and repair product • Easy, intuitive • Appropriate use of resources • Value (quality vs. cost) • Product differentiation • Easy to stand out, recognize, & remember. • Fit with or enhance corporate identity

  15. Industrial Design Chapter Example: Motorola RAZR

  16. Motorola “Flip Phones” MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)

  17. Concept Sketches and Rendering

  18. Soft and Hard Models

  19. Control Models and CAD Models

  20. ID expenditures • Depending on the product type • Hand-held medical instrument are the highest in terms of budget % • Technology-driven products are the lowest • See Exhibit 10-2 on page 192 for details

  21. ID Costs Breakdown • Direct costs of ID services • Mfg. costs to implement ID creations • Costs of extended lead time for ID

  22. Cost of Industrial Design 30 Hand-Held Medical Instrument Percentage of Product Development Budget Spent on Industrial Design (%) 20 Hand-Held Vacuum Desktop Computer Peripheral 10 Large-Scale Medical Equipment Hand-Held Power Tool Mobile Phone Medical Imaging Equipment Automobile Jumbo Jet Industrial Food Processing Equipment 0 10 100 1,000 10,000 100,000 Total Expenditures on Industrial Design ($) thousands

  23. Other Images

  24. Industrial Design Chapter 10 EIN 6392, Summer 2012 Industrial Design

  25. Industrial Design Chapter Example: Motorola RAZR

  26. Motorola “Flip Phones” MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)

  27. Concept Sketches and Rendering

  28. Soft and Hard Models

  29. Control Models and CAD Models

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