WORKFORCE EDUCATION &COMMUNITY DEVELOPMENT

1. WORKFORCE EDUCATION &COMMUNITY DEVELOPMENT CAMPAIGN STATGEY CREATED BY Ralonda Green Travis Poener Catherine Smittey Valerie Mika Andrew Flowers Stephanie Ayala Kisha Lovett Jeremy Wortham

2. What your are about to hear is of extreme importance: Listen at your own risk…

3. INTRODUCTION • COMPANY’S THEME: Pursuing your dream?...join our Team ! • YOUR CLIENTS HAVE DREAMS • PROBLEMS W/ DREAMS • MAIN IDEA: your clients will gain the tools they need to • achieve their dreams, because of your organization’s: • wide span of connections • efficient programs/uniqueness • community focused • OUR CAMPIAGN STRAGY: how this theme will be expressed… • Understand your audience: people 50+, business market & parents • Use venues of mass media • Use PR venues OUR BULEPRINT FOR YOUR CAMPIAGN WILL GIVE YOU THE EDGE IN PROVING TO YOUR CLIENTS THAT YOUR ORGANIZATION IS THE PLACE WHERE DREAMS HAPPEN… “RIGHT FROM THE START!”

4. WEBSITEBLUEPRINT A SITE TO SEE New web Old

5. Knowing your client Encore 50

6. COMMUNITY SURVEY Are you 50 or over, and interested in courses that could help you better maintain your health? Yes or No? Are you a parent (stay at home/working) who would be interested in courses that could improve your parenting skills? Yes or No?

7. Who are they?? • Any one over 50 who is interested in continuing their education or learn new skills to further enrich their lives

8. Interests • Wellbeing • Home & garden • Travel • Tech & Finance • Recreation

9. Offered Courses • Digital Scrapbooking • Weather Proof Your Garden • Get Connected! Learn Internet and Email • Writing My Life Story • Taking Control of Arthritis • Retirement Reality Check • Staying Fit

10. FOCUS GROUPS (Ralonda Green) • The Importance • Problems & Obstacles • Solution(s)

11. THE NOV. 21ST 2009 FOCUS GROUP MEETING Why it was a success • Huge response • ARC members came • Preparation/materials given • Contacts made • Food and refreshments • Packet given • Outlined Agenda • Prepared questions • What was Discussed • Course Info/class suggestions • Kept Group name • Marketing suggestions • Learned • Unknown Info about Department • Understood more about this group

12. SUGGESTED IDEAS FOR OTHER FORCUS GROUPS • ANNUEL JOB FAIR OR HOST SCHOOL JOB FAIR • GO TO MILLITARY BASES • VISIT SCHOOLS TO MEET PARENTS • CREATE A FAMILY FUNCTION HERE AT THE SCHOOL

13. Phone Survey FOCUS GROUP Requires… • Time • Preparation • A Presentation • Space • Participants • Travel • Arrangements for kids • MONEY PHONE SURVEY • Quick • Easy • No Cost • No Travel • Minimal, one time preparation • Easy feedback VS.

14. Direct Mail • 50 and over • Retirement Home • Continuing Education • Summer Program

15. FuN dAy! Open house for day campStephanie Ayala • It’s more than baby sitting, your children will come out with more knowledge. • Fun + Education = day camp at NLC! • www.rer.sagepub.com/cgi/abstract/66/3/227

16. 1201 Kitty Hawk Rd. Universal City, Texas 78148 210-486-5000www.alamo.edu/nlc/ Home Academic Calendar /INFO Important INFO About Us Contact Us SURVEYS MALING LIST/ MEDIA & MORE PROGRAMS/ CURRICLUM & OTHER SERVICES

17. WORKFORCE EDUCATION & COMMUNITY DELVELOPMENTSURVEYS Business Survey Surveys are important for our program to conduct proper research to provide our community with adequate skills, training, and/or enrichment for your educational needs. Please click on the proper link that applies to you, these are YES or NO questions and will only take 2 minutes to complete. The answers that you YES to will automatically simplify you’re search and give you only the information that you want Education Survey Community Survey

18. ABOUT US President’s Letter to Members Our Mission/Vision Instructor Spotlights Weekly

19. INSTRUCTOR SPOTLIGHT & INFO Click On photo Tivy Whitlock is the Continuing Education Specialist for Workforce Development and Community Education at Alamo Colleges, Northeast Lakeview College. As a Presidential Scholar, she earned her B.A. in Business from Southwestern University in Georgetown and is a past recipient of Southwestern University‘s Young Alumna Achievement Award. Tivy also has a master‘s in Adult and Higher Education from The University of Texas at San Antonio. Tivy currently sits on the Committee on Childcare Licensing Standards, as appointed by Governor Perry. Professionally she‘s worked in the San Antonio area for more than 20 years having been employed in diverse companies ranging from PBS to USAA. Teaching is something that is near and dear to her heart, especially working with parents, children and families. Tivy is a registered, professional master level trainer, behavior management instructor, and a specialty trained parent educator working with adult learners and children of all ages. She and her husband, Paul, have been blessed with three children now ages 9, 6, and 4. Additionally, she grew up in a career military family, and has lived and traveled all over the world. twhilock@alamo.edu

20. CONTACT US Melissa Weathersby Tivy Whitlock

21. ACADEMIC CALENDAR & MORE Click on the resent months provided below to find out about upcoming classes of that month, times, instructors and more. Lets say you clicked on January

22. Name Description Course hours/Duration Instructor/contact info Textbook/Pricing Link to more Info Martin Luther Kings Birth Day Microsoft Word 2007 Click on the class highlighted here

23. Television Spot • 30 second spot • Presents info on Workforce Education

24. Radio: The Theater of the Mind Opens To Radio Script Cost efficient Reaches many potential customers at a low price The estimated expense for a radio ad on San Antonio stations is $81.00 Match radio ads with target audience