HERE’S HOW ARTIFICIAL INTELLIGENCE CAN HELP YOUR BRAND GROW

1. HERE’S HOW ARTIFICIAL INTELLIGENCE CAN HELP YOUR BRAND GROW From providing quick customer support, to voice assistants, to grocery stores without cashiers and checkouts, artificial intelligence has finally hit the level of sci-fi awesomeness we’ve all dreamed of. Industries across the globe are harnessing the power of AI and using it to maximise profitability and productivity. But that’s not all. Due to tremendous advancements in computing and technology, artificial intelligence, in today’s world, has been revolutionized to the point where brands can use it in a number of ways to maximise their growth and meet their consumer’s expectations. The world wide web has grown leaps and bounds in the recent future. With the advent of major e-commerce brands, you have massive amounts of transactions happening in the virtual world as opposed to the real world. On the other hand, social media has become a way of life for people and while every digital agency would absolutely love to monitor all the chatter going on online, more and more brands are finding it difficult to keep pace. Artificial intelligence in marketing was bound to be the next step and it is truly coming into its own in this day and age. Here are just a few ways brands have started leveraging the benefits of AI. While shopping online or searching for a product on a search engine or simply using a regular search bar, chances are you are in fact interacting with AI on some level or the other. The concept of machine learning has made it possible for app developers to create truly intuitive software’s that not only analyze behaviour patterns but also predict user behaviour for future reference. This manifest itself in many ways, for instance, every time a search bar auto-fills your search query it’s an example of the algorithm using its learning of commonly searched terms to help you transact sooner. A popular digital agency in Sydney swears by the power of AI when it comes to content curation. Providing value through regular, meaningful content is the primary focus of many brands. The real challenge, however, lies in curating meaningful and relevant content that will not only appeal to your target audience but also help your brand cut through the clutter. Once again, a number of brands have successfully managed to leverage AI to search for relevant content across various datasets. While a human being can sift through only so much content on any given day, an AI can efficiently scan massive amounts of content to pick needles from haystacks. https://tingdigital.com.au/

2. However, when it comes to artificial intelligence, the best example for brands would be chatbots. If you thought content curation was a task, online reputation management has become a veritable nightmare for many brands. Customers comment and complain on social media channels with the ferocity of an ill-tempered toddler, and they all want their issues to be addressed right away. Chatbots are basically programmed to take care of many levels of obvious issues customers might have and yet not alienate them. They basically simulate the experience of chatting with a human being and are often utilized by various digital marketing services Sydney is a hub for these sorts of offerings. https://tingdigital.com.au/