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The Basics of SEO and more Advertising in simple terms is the practice of making your presence and mark felt in the industry of the business you do. It is not just about selling products creatively, it is also about leaving a mark on your customer’s mind, so that, when they make a purchase, they think of you (your product). If we go by the accurate definition of advertising, then it is “The concept of communicating a message about goods and services to a customer.” Which means, it is the medium of selling your customers the ideas and informing them about the upcoming new line of products or services or innovations in them. If you are a business in Australia, a good advertising agency in Sydney can also help you with that. In the past few decades, digitalisation has taken over almost all space in our daily lives. Be it the morning news update, shopping, ordering food or something as simple as checking the weather forecast. All this is reflected heavily in advertising too. Around two decades ago too, there didn’t exist anything known as digital advertising or digital marketing. Today, targeting your customers online has become very simple. All you have to do is feed in the data required, the target audience filter and the search engine will give you all the exact information you require. If you visit any SEO company Sydney based or elsewhere, they will be happy to explain you how this works. The SEO generally works on metatags, ad texts, articles, blogs, PPTs and classifieds that improve your SEO strength. It is very important to remember that when you hire an SEO agency, they understand what your business is and are ready to work accordingly. Without this, working for the business will not be very fruitful and mistakes are bound to happen. Having SEO done can be very expensive for a business. It is a relatively big investment, therefore, you should as a business be very careful about who you are putting this money into and how they are putting it to good use. Advertising online is more about your presence on social media platforms like Facebook, twitter, Instagram, etc which has a massive people reach. Other way of doing this online is through mailers and website presence too. But just being active in social media is not going to help the business. You need to leave a mark in the search engine as well. Search engine optimisation or SEO services Sydney based focuses on strengthening your rank on the search engine pages. When any individual puts in the keywords that are relevant to your business and if your page has those keywords, then the search engine will crawl for those words and show it to them. This way, your website stays in the top pages. http://tingdigital.com.au/