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The Creative Landscape in Scotland: Employability and Work Related Learning

The Creative Landscape in Scotland: Employability and Work Related Learning. Fiona Milne Lecturer School of Creative & Cultural Industries Margaret Scott Skillset Media Academy Manager. Plan for Workshop. The Creative and Cultural Industries in Scotland The Creative Landscape

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The Creative Landscape in Scotland: Employability and Work Related Learning

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  1. The Creative Landscape in Scotland: Employability and Work Related Learning Fiona Milne Lecturer School of Creative & Cultural Industries Margaret Scott Skillset Media Academy Manager

  2. Plan for Workshop • The Creative and Cultural Industries in Scotland • The Creative Landscape • Defining Employability • Future Skills Needs • UWS Skillset Media Academy • Employer Engagement • Work Related Learning

  3. The Creative Industries in Scotland Those industries which have their origin in individual creativity, skill and talent which have a potential for wealth and job creation through the generation and exploitation of intellectual property (UK Department of Culture, Media and Sport, 1998)

  4. The Creative Landscape in Scotland • A force to be reckoned with and worth shouting about! • Increasing employment, predominantly • Small businesses • Self-employment/Freelance work • Project/ad-hoc work • Portfolio career • Continuous shifting and changing of landscape • Lower pay but higher satisfaction? • Creative networks are key • Informal hiring/work experience • Awareness of competition

  5. Employability and Future Skills Needs • Creativity, criticality, innovation and enterprise • Management and leadership • Information and digital technology • Business skills/professionalism • Negotiation, selling skills/marketing/PR • Research and labour market information • Adaptable and resourceful • Strong work ethic • High levels of resilience

  6. Your first day in the Academy is your first day in industry … http://www.youtube.com/watch?v=W_qxWsrzP8c

  7. UWS Production Company PSYBT http://www.youtube.com/watch?v=GFHejTU54f4 PSYBT http://www.youtube.com/watch?v=e0cRP1xIhX4 ‘The films just added so much to the day... later in the year we hope to work again with UWS on a couple of other film ideas’ Margaret Gibson, PSYBT Director of Marketing and Communications. Ceed mms://streaming.uws.ac.uk/ceed/1.wmv Diageo mms://streaming.uws.ac.uk/ceed/2.wmv Philips mms://streaming.uws.ac.uk/ceed/4.wmv Star Refrigeration mms://streaming.uws.ac.uk/ceed/5.wmv National Semi Conductor mms://streaming.uws.ac.uk/ceed/6.wmv

  8. Workshop Activity 1How to develop employer engagement?

  9. Workshop Activity 2 • Share practice in the recording of student work experience. • Workshop ways to encourage student reflection and engagement with the development of their employability skills?

  10. References Creative Blueprint: http://www.ccskills.org.uk/Research/Scotland/tabid/90/Default.aspx Creative Graduates, Creative Futures http://www.employment-studies.co.uk/pdflibrary/471.pdf Scottish Government: Growth, Talent, Ambition – the Government’s Strategy for the Creative Industries http://www.ccskills.org.uk/Research/Scotland/tabid/90/Default.aspx Scottish Government: Creative Industries Key Sector Report, November 2009 http://www.scotland.gov.uk/Resource/Doc/293235/0090515.pdf Skillset, especially Strategic Skills Assessment for the Creative Media Industries http://www.skillset.org/research/index/ Creative Scotland’s Corporate Plan: http://www.creativescotland.com/about/our-plans/corporate-plan Council for Industry & Higher Education (CIHE) http://www.cihe-uk.com Employability Resources for Higher Education in Scotland http://www.netvibes.com/Employability#Welcome

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