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eRecruitment Trends and Techniques NAFSA Session GS-008 | Seattle | 1 June 2005

Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of usjournal.com, LLC http://www.usjournal.com cheryl@usjournal.com ph 570-339-4731 Co-Presenter: Rachel Waldstein U.S. Department of State http://educationusa.state.gov WaldsteinRE@state.gov ph 202-619-4568.

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eRecruitment Trends and Techniques NAFSA Session GS-008 | Seattle | 1 June 2005

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  1. Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of usjournal.com, LLC http://www.usjournal.com cheryl@usjournal.com ph 570-339-4731 Co-Presenter: Rachel Waldstein U.S. Department of State http://educationusa.state.gov WaldsteinRE@state.gov ph 202-619-4568 eRecruitment Trends and TechniquesNAFSA Session GS-008 | Seattle | 1 June 2005 NAFSA Session GS-008

  2. The soul of the Internet is up for grabs. • Spam Statistics (Pew Project) • 73% of all eMail; 6% respond • Proposed Solutions • Safe Lists, Virtual Postage • Privacy Policies • Alternative Media • Phone, audio, XML / RSS… NAFSA Session GS-008

  3. Creativity makes a comeback...via the journey to your URL. • Successful ≠ Most Polished • Mass Transit Opportunities • Clever Take-Aways • Business-Card-Sized Promos • Customer-Oriented Sensitivity • Example: Southwest Airlines • = SEVIS Reimbursement NAFSA Session GS-008

  4. (Trustworthy) statistics don’t lie;no excuse to market blindly. Source: Global Reach NAFSA Session GS-008

  5. Welcome to the Era of Precision Marketing. • Google and Yahoo! localization • GeoMarketing example: Absolut • Pay-Per-Click Campaigns • Points of Latitude, Longitude • Caution: Click Fraud • Update Content; Inbound Links • EducationUSA.state.gov NAFSA Session GS-008

  6. Collaborative efforts abound.(It’s messier than you think.) • Recruitment Fair Market • Shared Resources = Messy • Education = Shopping • IIE’s Atlas of Student Mobility • Handshake vs Psychometrics • Like all paradigm shifts: • Old will be enriched by the new NAFSA Session GS-008

  7. EDUCATIONAL INFORMATION &RESOURCES BRANCH U.S. Department of State Bureau of Educational and Cultural Affairs NAFSA Session GS-008

  8. 478 Centers in 8 Regions; 8 Regional Educational Advising Coordinators (REACs) S. EUROPE/ MIDDLE EAST/ N. AFRICA Kristen Cammarata EUROPE Sherri Spillman EURASIA Allison Hawley EAST ASIA/PACIFIC Chalintorn Burian MEXICO/ CENTRAL AMERICA/ CARIBBEAN Nichole Johnson SOUTH AMERICA Rosemarie Arens SOUTH ASIA Kathleen Alam AFRICA Nancy Keteku NAFSA Session GS-008

  9. Technology Survey Responses • Africa: 14/ 45 • East Asia & Pacific (EAP): 14 / 120 • Eurasia: 19 / 68 • Europe: 27 / 95 • Middle East & North Africa (MENA): 3 / 12 • Mexico, Central America, & Caribbean (MCAC): 8 / 51 • South America: 37 / 73 • South Asia: 9 / 19 • TOTAL REPONSES: 131 NAFSA Session GS-008

  10. Internet Access & Reliability:Excellent, Good, Fair, or Poor? 80% of all regions report either excellent or good access NAFSA Session GS-008

  11. Technology Used by Centers NAFSA Session GS-008

  12. Comments from Advisers • Congo: “The demand for technology is increasing… however, the suppliers of Internet service are very limited and very expensive… lack of dependable electricity anywhere in the country.” • Zimbabwe: “It is no longer feasible for students from anywhere, Zimbabwe inclusive, to apply to the US without using email/Internet on a regular basis.” NAFSA Session GS-008

  13. More Comments from Advisors • Taiwan: “With our government’s goal to turn Taiwan into “technology island” and as leading computer components manufacturer, the access to internet is just as easy and necessary as breathing air.” • India: “[The] Internet boom really helped Indian students applying to US universities.” • Brazil: “The increasing use of technology at our center and country has made our outreach work as advisers easier and faster.” NAFSA Session GS-008

  14. Preferred Format forReceiving Information NAFSA Session GS-008

  15. Tips forInternationalizing Your Website • Clear title and link from front page • Admissions and financial aid information for international students in one place • Few graphics • Friendly faces • Multiple languages (basic information) • Contact person and e-mail address NAFSA Session GS-008

  16. Final Notes • Visit our website-- http://exchanges.state.gov/education/educationusa/uniadvising.htm • Contact EducationUSA advising centers directly • Offer financial aid / scholarships NAFSA Session GS-008

  17. Sign up for a free subscription to usjournal.communiqué eRecruitment Trends and Techniques Published by Cheryl Darrup-Boychuck usjournal.com, LLC • Leave your business card • Write to cheryl@usjournal.com • Access www.usjournal.com Thank you! NAFSA Session GS-008

  18. Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of usjournal.com, LLC http://www.usjournal.com cheryl@usjournal.com ph 570-339-4731 Co-Presenter: Rachel Waldstein U.S. Department of State http://educationusa.state.gov WaldsteinRE@state.gov ph 202-619-4568 eRecruitment Trends and TechniquesNAFSA Conference | Seattle | 1 June 2005 NAFSA Session GS-008

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