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Kiss 100 media pack

Kiss 100 media pack. Q2 2014. KEY HIGHLIGHTS – Q2 2014. KISS 100 now reaches nearly 1.9 million listeners every week Market share is 4.8% KISS listeners tune in for 10.2 million hours every week KISS 100 comes top against all commercial and BBC stations for reach amongst 15-34s

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Kiss 100 media pack

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  1. Kiss 100media pack Q2 2014

  2. KEY HIGHLIGHTS – Q2 2014 • KISS 100 now reaches nearly 1.9 million listeners every week • Market share is 4.8% • KISS listeners tune in for 10.2 millionhours every week • KISS 100 comes top against all commercial and BBC stations for reach amongst 15-34s • KISS 100 is commercial share market leader amongst 15-34s and 15-44s • KISS has 1.1mABC1 listeners, and1.4m Housewives tuning into KISS every week • 984,000 KISS 100 listeners (53%) don’t listen to Capital, and 1.7m (91%) don’t listen to Capital XTRA • The average age of a KISS UK listener is 30 (based on all respondents) • 4.6 million people listen to KISS across the UK every week Source: RAJAR Q2 2014 Average Age Base: All Respondents

  3. KEY PROGRAMMING HIGHLIGHTS – Q2 2014 • Rickie, Melvin and Charlie now reach1.5m listeners across the UK and 783,000 listeners in London each week • Jez reaches 941,000listeners Monday-Saturday between 9am and 12pm • Monday –Sunday between 11am and 12pm KISSTORY now reaches 707,000listeners in London and over 1.4 million across the UK • Between 12pm – 3pm Neev reaches 669,000 listeners • Between 3pm and 7pm Michael & Tinea reach 889,000listeners in London • Kiss reaches 38,000 more 15-34s than Capital and has a 25% higher reach among 15-24s than BBC Radio 1 (in the Kiss TSA) Source: RAJAR Q2 2014

  4. THE KISS AUDIENCE • 59% of our listeners are affluent ABC1’s • 51%of our listeners are female 000 Source: RAJAR Q2 2014

  5. ADULTS 15+ WEEKLY REACH 000s Source: RAJAR Q2 2014

  6. ADULTS 15+ MARKET SHARE % Source: RAJAR Q2 2014

  7. 15-24 WEEKLY REACH 000s Source: RAJAR Q2 2014

  8. 15-24 MARKET SHARE % Source: RAJAR Q2 2014

  9. 15-34 WEEKLY REACH 000s Source: RAJAR Q2 2014

  10. 15-34 MARKET SHARE % Source: RAJAR Q2 2014

  11. KISS 100 TRANSMISSION AREA

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