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Public Health Information Campaign Community Health Workers:

Public Health Information Campaign Community Health Workers: Storytelling as the Traditional Path to Health. With Ana Paula Soares Lynch, John Lendved & Alan Talaga September 12, 2013. Christy’s Story. Conflict Transformation. w iclearinghouse.org. Communities & Partners.

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Public Health Information Campaign Community Health Workers:

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  1. Public Health Information Campaign Community Health Workers: Storytelling as the Traditional Path to Health With Ana Paula Soares Lynch, John Lendved & Alan Talaga September 12, 2013

  2. Christy’s Story • Conflict • Transformation

  3. wiclearinghouse.org

  4. Communities & Partners flickr: steature

  5. Story brings the human element “Without understanding people’s passions… and their personal story, it’s so sterile and it is…just us looking at pieces of paper & 3-ring binders, and that’s not who we are, we are a community.” Sally Clark, Seattle City Council

  6. Community Grassroots Engagement Preventive Health An Ecological and Systemic Approach to Public Health and Community Development • Training of Promotores • Emotional Support • Continual Education • Professional Growth • Connection to Agencies • Tomando Control de Su Salud • Walker’s Point Community Clinic / Heart Health • Nutrition / Exercise / Cancer • Special Needs Children PROYECTO SALUD • Socio-economic determinants of health • Immigration as a health issue / Policy change Advocacy and Policy change http://proyectosalud.shutterfly.com/

  7. CHWs A Community Health Worker (CHW) also known as a Health Promoters or Promotores de Salud, are frontline public health workers who are trusted members and have close understanding of the communities they serve. Knowing the issues and assets of their communities they are in a unique position to bridge many gaps supporting individuals and families to have better quality of life. Although many CHWs work within the health care system, many others work in community-based settings that support health promotion, disease management and neighborhood initiatives.

  8. Promotores Training

  9. West Allis Health Department Projects Organized and Implemented by Promotores

  10. Promotores de Salud lead media campaigns

  11. Advocacy and Community Organizing Reproductive Justiceand community organizing training Community Partnership Grant addressing obesity in the Latino community through community engagement and organizing

  12. City of Milwaukee Health Department -- Commissioner’s Community Award of Excellence 2009 – Public Health Week http://proyectosalud.shutterfly.com/

  13. A chance for collaboration… • Applied for a small short-term grant to do story work • Decided to do story work in two areas- • One-day in-person training • A series of short videos

  14. One-day training Find Stories Craft Stories Use Stories

  15. Story Circle • Why do you do this work? • Tell us about a time when you were proud of something you or your team accomplished.

  16. Story Elements for Community Change • Passion: Is it clear why you told the story? • Character: Is there a hero, with enough detail? • Conflict: Is there a challenge or suspense? • Transformation: What is the “aha” moment, or change in the hero or listener? • Pivot: How does the story go beyond the individual, to place and policy? • Action: Is it clear what the listener should do?

  17. A Story Use Plan

  18. One-day training: Strengths • Focus on oral storytelling • CHEAP! • FLEXIBLE!! • EMPOWERING!!!

  19. One-day training: Strengths • Lessons to take back to communities • Ideas & Methods can go “Viral” • Opportunity to develop ‘listening’ skills • Sense of community and shared mission

  20. One-day training: Challenges • Language barriers • Even with some attempts to be multilingual (translated manual, multilingual story circles) we still had communication problems • Need for more than translation: “transcreation” • Limited opportunities for follow-up • Did participants follow through on the training?

  21. Videos • Decided on a series of 5 • Multiple approaches / messengers to reach different audiences.

  22. Scripting

  23. Overarching theme • Social Determinates of Health • We represented the impact of poverty and related factors on health in almost every video and the role of Community Health Workers in fighting that. • Sometimes this message is not as clear in public health messaging.

  24. The power of motion graphics

  25. Video: Strengths • Ability to edit and polish a story • Music & graphics can help tell the story • Easy to disseminate

  26. Video: Challenges • Feedback takes a lot of time • Temptation to add “one more thing” • Staying authentic to the storyteller • Danger of becoming the editor’s story, not the storyteller • Rigid once completed

  27. Next Steps Giving the power of digital story back to storytellers. - Training on tech/tools. Collaborations with groups that are experts in other forms of storytelling. flickr:nicolawhitaker

  28. Questions? Contact information: Ana Paula Soares Lynch, John Lendved & Alan Talaga, ajtalaga@uhs.wisc.edu

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