1 / 3

Actuarial Value Consumer Research in Massachusetts

Actuarial Value Consumer Research in Massachusetts. Health Insurance Exchanges. 1. Objectives Gain Insight into Consumer Perceptions of AV and Medal Categories Better Understand Role of AV Categories in Purchasing Behavior

tovi
Download Presentation

Actuarial Value Consumer Research in Massachusetts

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Actuarial Value Consumer Research in Massachusetts Health Insurance Exchanges 1 • Objectives • Gain Insight into Consumer Perceptions of AV and Medal Categories • Better Understand Role of AV Categories in Purchasing Behavior • Identify Potential Consumer Segmentation in Purchasing by AV • Inform Consumer Outreach and Communication • Share Information with Health Plans • Methodology • Qualitative • 4 Focus Groups; 47 Individual, Non-Group Consumers • Timing • February 2007

  2. Actuarial Value Consumer Research in Massachusetts Health Insurance Exchanges 2 Highlights • AV Confusing; “Technical;” Requires Examples • Medal Categories • Helpful “Directionally” • Created Perception of Value (Price to Coverage Benefits) • Incomplete – Other Needs (e.g. network, price, reputation) • Importance of Decision Support Tools • “What Are My Real Costs” • Value (“What Plan is Right for Me?”) • Initial Segmentation • “Hand-Holders;” “Independents;” “Analyzers” • Communication Preferences • Easy & Simple Explanations with Examples • On-Line w/ Video Explanation & Call Center Support Company Confidential

  3. Actuarial Value Application to Health Plans Health Insurance Exchanges 3 • Gold – Base Line AV – 92% • Benefits Prescribed to Health Plans • Silver – 75% - 83% • Bronze – 60% - 65% • Established Plan Design Flexibility – Silver & Bronze • Design Flexibility within AV Range • 2 Silver Plans; 1 Bronze Plan • 27 Plan Designs (including Young Adult Plans) • Influence on Decision to Standardize Benefit Plans • Member Complaints About Confusion with Choices • Plan Flexibility within Tiers Added to Perceived Complexity • Qualitative/Quantitative Research Suggested Benefits of Standardization • 27 Plan Designs → 9 (including YAP) Company Confidential

More Related