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CCT 300 Spring 2006

CCT 300 Spring 2006. Class 9: Future Directions: Web 2.0. Administrivia. Wiki - formally concludes 23/6 at midnight (but do things earlier if at all possible) CCIT exhibition project. Web 2.0. What does this even mean? Examples of Web 2.0 technologies. Theoretical Positioning.

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CCT 300 Spring 2006

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  1. CCT 300 Spring 2006 Class 9: Future Directions: Web 2.0

  2. Administrivia • Wiki - formally concludes 23/6 at midnight (but do things earlier if at all possible) • CCIT exhibition project

  3. Web 2.0 • What does this even mean? • Examples of Web 2.0 technologies

  4. Theoretical Positioning • Enabling of public participation and community building • “New media” powers of data driven structures and efficiency to help drive age-old interests

  5. Tetrad Analysis • Enhancement (positive change, amplification) • Retrieval (recovery of past forces) • Reversal (new or resurgent challenges jeopardizing new media) • Obsolescence (erosion of older values/forces)

  6. Examples: Trippi • Dean for America campaign (2004) director • Leveraged Internet to get 600,000 supporters and break fundraising records on small-scale donations • Why did it fail?

  7. Example: WOM • Using Internet to globalize targeting of early adopters and leveraging their networks • Viral, buzz and word of mouth - leverage dialogue, story-telling and ego attachment to sharing knowledge

  8. Example: Craigslist • (mostly) free space want ads • “don’t be evil” approach, similar to Google - community of trust, simple functional interface, paid ads in major markets (mostly for quality control, and at user’s request)

  9. Example: ChangeThis • Distributor of thought-provoking “manifestos”, mostly around business/technology issues • Potential authors propose topics, community comments and votes for particular manifestos to be made • Author provides material, ChangeThis provides design work to make compelling visual presentation

  10. Next Class • Even more project (next Tues), test (next Thurs) and Wiki (next Fri) time • A concluding bit on information and creativity - why the latter really counts

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