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Tree Service Digital- Google Maps Optimization Presentation

We would love the opportunity to earn your business and be a part of your team in the marketing space. Being on the internet is extremely important in todayu2019s day and age, and we feel that we can help you get a tangible ROI with our strategic and planned services.

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Tree Service Digital- Google Maps Optimization Presentation

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  1. Digital Dominance Method

  2. Need Your Attention Please… • Turn off cell phones • Turn off Facebook • If you are serious about doubling or tripling the leads that you pull from your Google Listing for Tree Service, then the next 20-30 minutes are critical.

  3. What we will cover today • The latest updates with the Google Map Listing • 5 Biggest Issues that could be preventing you from ranking • Our proven model for ranking in the 3 pack • Best tools systematize and automate the heavy lifting

  4. Why the Internet? • Massive transition from offline to online • Statistics tell us that more than 77% of consumers go online when looking for tree services. • There are over 10 million searches EVERY MONTH for Tree Service and Removal services. • Want your share?

  5. Who am I & Why Should You Listen to Me? • Been in Internet Marketing space for close to 10 years now • Specialize in tree service contractor marketing • Expert web development and digital marketing team • Worked with dozens of tree service contractors across the US and know what works to generate a flood of new business.

  6. To Help You… • Increase Your Sales • Enhance Your Online Reputation • Drive More Calls, Leads & Profits • Increase Repeat & Referral Business

  7. Do Google Maps Matter?

  8. 45% of Clicks & Calls

  9. YES! Google Maps Matter!!

  10. It’s Affirmative…Google Maps Drives Calls You can’t rely on Pay Per Click Alone

  11. The Biggest Changes • Google Map Listing reduced from 7 results to 3 • Google is serving Paid Ad’s in Map Results • Google Home Services is LIVE in most major markets • Home Services + Google Map • Critical to complete Advanced Verification Process

  12. Maps + Home Service

  13. How it impacts Search Results

  14. Sign Up For Local Services adwords.google.com/localservices/signup

  15. Why is getting your Google Map Listing Ranked important to you?

  16. 10 Critical Elements to Enhance Conversion • Home Services • Map Listings • 3rd Party Listings (Angie’s List / Yext) • Organic Listings

  17. Googe says it has reduced fake Google Maps listings by 70% since 2015.

  18. What could be hurting your rankings on Maps? • You need office in the city you are targeting to rank well on Google Maps. • Did you try to SPAM Google with fake locations? • Inconsistent Name, Address, Phone Number Profile • Did you SPAM your city in company name or categories • Do you have enough reviews across the web?

  19. Our Proven Formula for getting ranked in the 3 Pack

  20. 1. Claim & Optimize your Google My Business Listing • Make sure you have a login for your Google My Business Account • Update Your Company Name to Read “Company Name”) – E.G. Don’t Add any keywords here • Add your Website Address – This will create an important inbound link • USE a LOCAL NUMBER (800#’s Won’t Do The Trick) • Use a Local Address (NO PO BOX or UPS Store). • Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Equipment, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Listing • List your hours of operation & services offered

  21. Claim & Optimize your Google My Business Listing

  22. Google My Business Best Practices • Update your photos & add to them on a consistent basis • Leverage Google Posts by posting at least once every 90 days • Respond to reviews • Answer questions that get posted

  23. 2. Build Citations & Consistency with NAP (Name, Address, Phone number) Lot’s of citations across the web Consistent Reference of Company Name, Address & Phone Number Limited Duplicate / Incorrect Business Information

  24. Pay Attention to Aggregators

  25. Best Tools for Citations

  26. Citations – Best Practice • Manually Claim & Optimize Google My Business • Use a tool like YEXT for direct API to 50 of the top citation listings • Get listed in major Data Aggregators • Leverage a tool like BrightLocal Citation Finder or WhiteSpark to find niche listing opportunities

  27. 3. Lots of Real Reviews Capture Positive Reviews From Your Customers

  28. Strategy for Driving Consistent Reviews Leverage TOOLS to request a review after every service call Leave a printed review card Train your crew’s to plant the seed & deliver a world class experience Make a call after the service to walk them through the review process Build reviews & recognition into your company culture

  29. Best Tools for Review Automation

  30. 4. On Page Optimization

  31. Our Proven Formula for Getting ranked in the 3 Pack

  32. FREE Online Marketing Plan Review Call 770-637-3707 www.treeservicedigital.com/schedule • Analysis of Online Visibility • Custom Keyword List of most important search terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness

  33. Digital Dominance Method

  34. FREE Online Marketing Plan Review Call 770-637-3707 www.treeservicedigital.com/schedule • Analysis of Online Visibility • Custom Keyword List of most important search terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness

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