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Creating a Culture of Health

Creating a Culture of Health. Steven Aldana, Ph.D. CEO WellSteps. How Did This Happen?. Two Sides of the River Battle. Follow the Money. Capitalism Employment Politicians Tradition Greed. 50 Year Diabetes Prevalence in the U.S.

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Creating a Culture of Health

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  1. Creating a Culture of Health Steven Aldana, Ph.D. CEO WellSteps

  2. How Did This Happen?

  3. Two Sides of the River Battle Follow the Money • Capitalism • Employment • Politicians • Tradition • Greed

  4. 50 Year Diabetes Prevalence in the U.S. http://www.cdc.gov/nchs/data/nhis/earlyrelease/earlyrelease201206_14.pdf

  5. Percent Overweight England Canada USA Austria France Korea Milwaukee Health Report 2011 , WHO

  6. Percent Overweight England Canada USA Austria France Korea Milwaukee Health Report 2011 , WHO

  7. How Did This Happen?

  8. Two Sides of the River Battle Follow the Money • Capitalism • Jobs • Politicians • Tradition • Greed

  9. Side Effect of Capitalism

  10. Marketing Deception

  11. Ingredients Nonfat Yogurt (Cultured Pasteurized Nonfat Milk, Live and Active Cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus and L. Casei), Evaporated Cane Juice, Pomegranate Seeds, Pomegranate Juice Concentrate, Pectin, Natural Flavor, Locust Bean Gum, Fruit and Vegetable Juice Concentrate (For Color).

  12. Health Claims • Low fat • Lowers cholesterol • Part of a healthy diet • Fat free • Improves digestion • Uranium free

  13. Endorsements

  14. Karachi, Pakistan

  15. The Problem is: • Food manufacturers: Salt, Sugar, Fat • US Government • Pharmaceutical companies • Current health (disease) care system • Technology, labor saving devices • Greed

  16. The Cavalry is NOT coming.

  17. What is the Solution? Communities Health Care Providers Governments Schools Individuals Businesses Worksites

  18. What is the Solution? Communities Health Care Providers Governments Schools Individuals Businesses Worksites

  19. Employee-related expenses Unhealthybehaviors Healthrisks Chronicdisease

  20. Effective Wellness Programs Policy X = Skills Motivation Awareness Reach Impact

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