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April 2014 Viewing Trends Overview

April 2014 Viewing Trends Overview. Total Viewing April 2014. Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in April 2014 91% (2hrs 58 mins) of this viewing was live with the other 9% (17mins per day) time shifted.

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April 2014 Viewing Trends Overview

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  1. April 2014 Viewing Trends Overview

  2. Total Viewing April 2014 Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in April 2014 91% (2hrs 58 mins) of this viewing was live with the other 9% (17mins per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  3. Average Minutes Viewed Daily April 2014 Housekeepers watched almost 4 hours of TV daily in April 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  4. TV Viewing Live v Time shift Year on Year April 2014 v April 2013 PVR Ownership Jan 2013 53% Jan 2014 54% PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown slightly year on year for younger audiences and remained static for individuals. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  5. Weekly reach of TAM Ireland subscribing channels April 2014 TAM Ireland subscribing channels reached 90% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 84% of 25 - 44 yr olds each week in April Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

  6. Total Commercial Impacts April 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

  7. Average Number of Commercial Spots seen per Day April 2014 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

  8. Top 10 Advertisers April 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

  9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ April 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National

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