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PROSE vs. PROSE

PROSE vs. PROSE. What it was Why it didn’t catch on What we did about it Why it will work Who’s committed to using it. What PROSE Was: 1990 - 2000. Computerized production order Industry Standard, IdeAlliance endorsed Supported by contributors Meredith, Reader’s Digest, more... RRD

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PROSE vs. PROSE

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  1. PROSE vs. PROSE What it was Why it didn’t catch on What we did about it Why it will work Who’s committed to using it

  2. What PROSE Was: 1990 - 2000 • Computerized production order • Industry Standard, IdeAlliance endorsed • Supported by contributors • Meredith, Reader’s Digest, more... • RRD • Quad • Quebecor • Perry/Judds

  3. ...What PROSE Was • EDI Format • Electronic Data Interchange • Directly supported by Prograph • Toolbox • Magpro • Available to all vendors • Impoze, Managing Editor, Proteus

  4. Why Didn’t It Catch On? • Ahead of its time? • Required significant changes to workflow • Not broad enough to cover all monthlies, weeklies, SIPs • “Frozen,” not easily modified • No formalized testing • Non-Database Format

  5. Where Did it Work? • Custom Time Inc. Development • Considerable modifications to language • Proprietary Trading-Partner deployment • Result is successful EDI but not easily adaptable to others

  6. What Did it Look Like? • It wasn’t pretty

  7. What We Did About It:2000-2001 • Private effort to Redo Language • RRD, Quad, Meredith, Queb, others • Methods and Goals • Rewrite in XML • Test across variety of titles • Release to IdeAlliance for potential adoption

  8. ...What We Did About It:2002 • Presented to IdeAlliance Members • Review, suggestions, changes • Modified, Improved based on suggestions • February 2003 Rollout • New format appears stable and powerful

  9. What it Looks Like Now • Lipstick on a pig? Or a silk purse...

  10. Testing • Created live, complex magazine files • File integrity is built in to XML • (if it’s legible, it’s structured) • Included postal data, edition data, paper, weight, etc. • Thumbs up, ready to roll

  11. Transition: Historical Ability • Converter written and tested • Converts XML to PROSE 1.2 • Compatible with Prograph Toolbox

  12. Benefits: Publishers • Error reduction • No re-keyboarding at plant • Later closing • Closed-loop production data • No more bushel-basket instructions • Coordination among vendors

  13. Risks: Publishers • Publishers often rely on vendors to fix messes • Data must be complete • Errors might obviously be your own fault

  14. Benefits: Printers • Reallocate time spent re-keying data • Fewer mistakes, opportunities for make-goods • Integrated, digital workflow • Uniformity among customers

  15. Risks: Printers • Very few risks • Printers are accustomed to digital workflows

  16. The Big Picture: PROSE XML Interface to... • CDS, EDS, TCS, etc. • USPS • Wholesalers • Image Management • Ad Sales Database • Printer’s job control system

  17. What to Do Next • Prepare to Digitize Production • Get rid of the pencils • Cross-Departmental Involvement • Electronic production data involves all departments • Eat Change for Breakfast • Automation of this magnitude will change your entire operation

  18. Who’s Going First? Pubs... • Meredith • Participated in PROSE development since 1989 and isn’t giving up now • Gruner + Jahr • Coordinating and automating all production data • First postal-certified staff members for PAGE integration

  19. Who’s Going First? Printers... • RRD building DIMs system around XML including PROSE • Quad plans to request PROSE from customers to feed job control • Brown, Perry/Judds, Quebecor all moving toward XML

  20. R.O.I.? • Standards create R.O.I. • Cycle time reduction • More Productivity (use your imagination) • Closed-loop production data for all parties

  21. PROSE XML It’s ready. Let’s rock.

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