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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!

BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!. Fadoua EL BRIHI Arnaud LAURENT. AN INTERNATIONAL OVERVIEW. 2) BEL’S STRATEGIC FIELD OF ACTION. «  Bel specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all  ».

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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!

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  1. BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!! Fadoua EL BRIHI Arnaud LAURENT

  2. AN INTERNATIONAL OVERVIEW

  3. 2) BEL’S STRATEGIC FIELD OF ACTION « Bel specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all » Source: www.goupe-bel.com

  4. Suppliers

  5. Customer

  6. KEY FACTORS

  7. COMPETITIVE ADVANTAGES

  8. 3) CHINESE FEATURES

  9. BEL’S COMPETITIVE STRUCTURE Level of protocol Taste accessibility

  10. BEL’S DIRECT COMPETITORS Range of distribution - Price

  11. CHINA AND THE CHEESE CULTURE Population study: 30 chinese people/English speaking/20 -25 yearsolds, 10 being more than 25years old/November 2010

  12. CHINA AND THE CHEESE CULTURE Whatkind of cheese do youusuallyeat ? Cheeseconsumption: 1 to 2 times /month

  13. BEL stakes in the Chinese market

  14. Adapt BEL products to the Chinese market

  15. Adapt BEL products to the Chinese market

  16. Adapt BEL products to the Chinese market • Design & Visual marks

  17. BONGRAIN MODEL

  18. BONGRAIN DISTRIBUTION NETWORK

  19. BONGRAIN MODEL

  20. MILKANA

  21. Thank you for attention!!

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