TRUSTe In-Ad Privacy Compliance Technology – Product Demo

1. Demo: Ads Compliance Technology September 10, 2015 1

2. Speakers & Agenda The Big Picture: Why this technology is relevant to the DAA Mobile Guidance requirements Kris Vann, J.D. Senior Product Marketing Manager TRUSTe The Demo: •  In-Ad Experience Across Device •  Mobile App for Publishers •  Mobile Web for Publishers •  Desktop for Publishers •  Reporting & Monitoring Helen Huang Senior Product Manager TRUSTe 2

3. Core Requirements of the DAA Mobile Guidance •  1st & 3rd parties are required to provide the following across device: –  Notice –  Access to consumer controls •  Enhanced Notice* and Prior Consent required if: –  “Cross-app data” is collected from all, or substantially all, applications on a device. –  “Precise location data” is collected and used by or transferred to 3rd parties. –  “Personal directory data” is obtained or used. * “A clear, meaningful, and prominent link” 3

4. Situations with Heightened Requirements Precise Location & Personal Directory Data Cross-App Data: –  Data collected on a particular device regarding application use over time and across non-Affiliate applications –  First-party requirements for enhanced notice of collection –  Third party also provides enhanced notice, choice –  Precise Location Data: Data about the physical location of a device that is sufficiently precise to locate a specific individual or device –  Personal Directory Data: Certain data (e.g. calendar, address book) created by a consumer that is stored on or accessed through a device –  Authorization is required for first and third parties prior to collection and use 4

5. In-Ad Experience Across Device 5

6. Publisher – Mobile App 1) Click Icon in Apps Setting 2) Click Icon in App Settings 3) Set Opt-outs 6

7. Publisher - Mobile Web 1) Click Advertising Preferences in Footer 2) Set Opt-outs 7

8. Publisher - Desktop 8

9. Ads Compliance Portal 9

10. Website Monitoring Service 10

11. Thank you Questions? 11