Games by Design

1. Games by Design Wherelearningis Fun!

2. Business Description Games by Design is an educational gaming business promoting job readiness and industry certification in the field of Gaming. Students take three consecutive courses followed with job shadowing. These efforts are implemented at non profit organizational facilities and taught by Games by Design certified teachers.

3. Business Model Definition of one unit: 20 sessions of class over four months meeting for two hours twice a week Selling Price $ 1500.00 Cost of materials $ 40.00 Cost of labor 800.00 Other variable costs 50.00 Total COGS/ COSS 890.00 Contribution Margin $ 610.00

4. Igniting Hidden Passions • Graphics arts • Storytelling • Programming • Artist • Leadership • Simulation Greenfoot

5. Mission Statement The mission of Games by Design is to provide the highest quality of game development of interactive games as an educational tool and asmeans to raising student test scores.

6. Market Analysis Total population of targeted geographic area Target Market Size • 2500 Population of target market Market size (based on survey) • 1000 • 300

7. Promotion and Sales • Non profit organizations • Flyers and brochures • Webpage creations • One-on-one word of mouth

8. Competition Direct • 2 high schools • local community college Indirect • independent individuals creating games on their own • colleges and trade schools online

9. Qualifications • Bachelor’s Degree in Business Administration • Master’s Degree in Computer Science • Adobe Flash Certification

10. Sales Projections Total Capacity represents 10 units at $1500.00 a unit or $15000 • Gross Revenue • $1500.00 • Net Profit • $480.25 • Total Capacity • $15,000 I am starting off with one unit

11. Startup Funds

12. Stimulate Minds What’s your Challenge?