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R eita Faria 1966 Miss World

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R eita Faria 1966 Miss World

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  1. “Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen as an emerging hero whose story of success circulates within a nation state that is actively renegotiating its marginal position in the global economic order.” – Global Queens, National Celebrities

  2. Reita Faria1966 Miss World

  3. Parameswaran Argument Representations of feminine agency in print culture authorize the ideological interests of India’s consuming classes. http://www.youtube.com/watch?v=YIOd3v3Qbpw

  4. Sushmita Sen1994 Miss Universe

  5. Sushmita Sen • http://www.youtube.com/watch?v=A4T3iv8V7aI

  6. The rise of India’s global beauty queens Globalization Media Growth Beauty Culture Boom

  7. Economic Boom in India’s beauty industry • Products • Pageants • Queens • 1996-2000 • 25% growth in cosmetics • $160 million

  8. “Femina” Magazine • http://www.youtube.com/watch?v=J0T21y7Pd7w

  9. “Representation, Agency, and Symbolic Femininity” • Aquire global “superpower” • Representation of postcolonial critiques of gender and nation • Middle class readers • Ideologies of traditions and modernity “Patriarchy, capitalism, and caste, and historical forces of colonialism and nationalism have left their indelible marks on representations of the feminine subject.”

  10. Aishwarya Rai1994 Miss World http://www.youtube.com/watch?v=VmTBESvPBI0

  11. Socialist Modernity to Capitalist Modernity Urban middle class Global consumer culture

  12. Reddy • “Femina” • “Beauty is more than a physical attribute…” • Gods, Goddesses • http://www.youtube.com/watch?v=mH0e6jrdAAs • http://www.femina.in/

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