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R&R Committee update for CLt

Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed two prioritized lists of key initiatives – one for Recruitment, one for Retention. R&R Committee update for CLt.

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R&R Committee update for CLt

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  1. Last Spring, R&R Committee members • reviewed and provided input into the • development of the Marketing Plan • Brainstormed tactical ideas for the plan • Developed two prioritized lists of • key initiatives – one for Recruitment, one • for Retention R&R Committee update for CLt

  2. Recruitment Initiatives: • Campus beautification • - significant focus on the look of the campus • - also on signage (exterior and interior) • Develop Summer Bridge Programs • Website – Update the Look and Improve Functionality • High School Advertising R&R Committee update for CLt

  3. Retention Initiatives: • Mandatory Orientation for all New Students • - mandatory advised registration • - orientation concentrated on student • success • - face-to-face plus a NEW on-line option • Early Alert Program • Campus-wide Retention Focus • Faculty Development re: Millennial Students R&R Committee update for CLt

  4. Current Status: • Subcommittees have fleshed out each initiative • Work teams established to see initiatives • through implementation • Some funding obtained – ie. Perkins Non Trad • Funding of $25,000 for High School Advertising R&R Committee update for CLt

  5. Current Status continued: • Work teams may be approaching others to join/assist • Will be coming to CLT for funds as required • - minimal marketing funds budgeted; will • require reallocation to implement tactics • Already brainstorming next set of priorities to be worked on once these 8 have been implemented R&R Committee update for CLt

  6. Other marketing-related activities • Have completed the student focus group sessions. • New communications tools implemented • HCC Intranet • Radio advertising for Spring and Summer ’09 • Counselors (DOE) on Campus • Construction Career Days R&R Committee update for CLt

  7. R&R Committee update for CLt • Other marketing-related activities cont’d • Karen H continues her PR/publicity activities • Emily K continues her work with community groups – ie. Kalihi Santa Claus Parade • Academic counselors continue their visits to local high schools … and many more activities

  8. Questions ?? R&R Committee update for CLt

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