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e-Business for Small and Medium Enterprises

e-Business for Small and Medium Enterprises. The Short History of the Internet. 1969 Start ARPANET (Advanced Research Project Agency) 1975 TCP (Transport Control Protocol) MILNET 1983 ARPANET Commercial ARPANET

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e-Business for Small and Medium Enterprises

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  1. e-Business for Small and Medium Enterprises

  2. The Short History of the Internet • 1969 Start ARPANET (Advanced Research Project Agency) • 1975 TCP (Transport Control Protocol) MILNET • 1983 ARPANET Commercial ARPANET • 1990 Migration ARPANET Internet, Start ISP

  3. Internet - Change of Paradigm • Internet-Technology drives Business Models • Internet-Based Business Processes change borders • New freedoms • Internet as strategic factor Customer Relationship Management BusinessStrategy Supply Chain Integration Internet Knowledge Management

  4. Internet as a Communications Platform • Internet is a new universal medium (Voice, Picture, Video) • Application to 3 sectors • e-Business • Internet-Telephony • Merge of TV, Telecom and Radio

  5. E-Business • 1980 Start (internal transactions)EDI (Electronic Document Exchange) • 2000 Volume 110 Bil $B2C 20%B2B 80% • B2C - Scandinavian Countries • B2B UK, Germany Banks Insurances Media Retail Telecom Transport Suppliers

  6. B2B Is B2B important? All business procedures integrated in one platform • Data Production • Consulting/Support • Customisation • Sales • Payment • Service

  7. e-Business / B2B-Architecture Electronic Publishing e-Application Data Warehouse System Integration Tracking System Marketing e-Processes Support Ordering Billing Intranet WWW e-Tools Extranet e-Mail Internet / Telecom Network Web Hosting Provider ISP

  8. B2B Problems • Easy to find customer -difficult to keep (in 6 week 60% migration) • Heavily Software-Based (it is an IT-Business) • Need for PC / WAP • Cost of Consulting / Support Total Turnover in US (Bil US$) 1999 • Online Content 2,1 • ISP / ASP 2,2 • B2C 7,5 • B2B 10,7

  9. Critical Factors for your Success • Keep the Customer (www.yahoo.com) • Content (www.evita.com) • Relationship Management (www.cadis.com) • Create Community (www.cabana.com) • Customisation (www.dell.com)

  10. B2B support in different business phases ComunicationPhases Market Research To find aPartner Partner InformationResearch Contract Negotiation Transactions TransactionPhases Information Phase Implementation Negotiation Phase Functions Data Provisioning E-Cooperation Supply Specific Data Contracting Support Coordination of Activities Need for Informations Product Detailed Data References Detailed Information Background Information Important e-Applications E-Market E-Offering Data Warehouse Online Ordering E-Support Systems

  11. Russian Internet • Internet Penetration • 1999 1,2 % • 2004 10,1% • max. medium term 20,0% • Total Internet revenues 2004 $1 Bil • m-Commerce (medium term) - little growth • e -Commerce with good logistics + customer bases, value-added services - most promissing • e -Commerce largest share in Internet revenues by 2003

  12. Strategy for your business To formulate Business Strategy MultimediaInternetStrategy Infrastucture/Technology CriticalSuccessFactors Web-siteCD-ROM Online Shop • Purpose • Competence • Potential • Strategy • Processes • Finances • Public Relations • Training • Procurement • Sales • Standards • Software • Provider • Intranet • Business Processes Online • Content • Screen Design • Navigation • Market issues • Content • Payment

  13. You are already not the first ones -You can not afford to to be the last ones !

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