1 / 15

The Health Consequences of Smoking: 50 Years of Progress A Report of the Surgeon General

The Health Consequences of Smoking: 50 Years of Progress A Report of the Surgeon General. 1964. 2014. 50 th Anniversary of the 2014 Surgeon General’s Report (SGR 50) . Promote findings throughout the year: In earned and social media work;

ulema
Download Presentation

The Health Consequences of Smoking: 50 Years of Progress A Report of the Surgeon General

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Health Consequences of Smoking:50 Years of ProgressA Report of the Surgeon General 1964 2014

  2. 50th Anniversary of the2014 Surgeon General’s Report(SGR 50) Promote findings throughout the year: • In earned and social media work; • With stakeholders, constituents or decision-makers; • At meetings or conferences; • Special events or forums.

  3. Access SGR50 Resources www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/index.htm You can order print versions of Full Report/Supplements, Executive Summary and Consumer Guide: http://apps.nccd.cdc.gov/osh_pub_catalog/PublicationList.aspx www.surgeongeneral.gov/initiatives/tobacco

  4. Web Banner and Badges Web Banners and Badges link to the Surgeon General’s web site. • Upload on web site • Use in social media channels or blogs • Share with partner organizations. • Distribute to media for their on-line formats www.surgeongeneral.gov/initiatives/tobacco/resources.html#badges

  5. The Health Consequences of Smoking: 50 Years of ProgressA Report of the Surgeon General • Full reportwww.surgeongeneral.gov/tobacco • Executive Summarywww.surgeongeneral.gov/library/reports/50-years-of-progress/exec-summary.pdf • Supplemental Evidence Tables, individual Chapters and Appendiceswww.surgeongeneral.gov/library/reports/50-years-of-progress/50-years-of-progress-by-section.html

  6. Fact Sheet • Supports the major conclusions of the report. • Use the fact sheet • As a handout at events, meetings. • Post facts on social media—Facebook, Twitter, Instagram, etc.; • Provide to reporters. English: www.surgeongeneral.gov/library/reports/50-years-of-progress/fact-sheet.html Spanish language: www.surgeongeneral.gov/library/reports/50-years-of-progress/hoja-informativa.html

  7. Consumer Guide and Infographics • Distribute to: • Key local partners; • Posting in reception areas; • Physicians working in smoking-related health fields; • Decision-makers. • Use infographics from the Guide: • On social media and websites; • Share with reporters; • Include in newsletter articles or blogs. Consumer Guide: www.surgeongeneral.gov/library/reports/50-years-of-progress/consumer-guide.pdf • Infographics: • www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/infographics/index.htm

  8. Feature Article:50th Anniversary Report on Smoking and Health • Post on your web site or send to your list-serv, with local contact information. • Send to weekly local health tabloid-sized newspapers (distributed at local libraries, businesses, salons, etc.) www.cdc.gov/features/2014smokingreport/

  9. Plain-language PowerPoint Deck • Summarizes key findings. • Use the deck to deliver the presentation at meetings, conferences or on webinars. www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/ppts/general-audience-presentation.pptx

  10. PSA, Videos and Podcasts • Dispense to local TV stations • Upload on social media platforms—Facebook, Twitter, YouTube, etc. • Use as component in brown bag presentations. • Have on loop at exhibiting booth for participants at conferences, health fairs, and/or other appropriate presentations. • Distribute to doctors’ offices, hospitals for their in-house channels. 5.6 Million Children PSA www.youtube.com/watch?v=6dJ_vKN4h58&list=UUiMg06DjcUk5FRiM3g5sqoQ&feature=c4-overview

  11. Video and Podcasts • Video Vignettes • Tips Campaign Changed their Lives • The Way Things Were • Changing Social Norms to Reduce the Acceptability of Smoking • Podcasts • Clearing the Air • Confronting Ceremonial Tobacco Use among Native American Tribes

  12. #SGR50 Photo Sharing Initiative Create a Sign Take a Photo #SGR50 Post the Photo Spread the Word #SGR50

  13. Ideas for Including SGR50 at Conferences and Meetings • Participate in the photo-sharing initiative • Use infographics in conference program materials • Provide flyer in conference program or registration materials • Secure a letter from the Surgeon General or CDC/OSH leadership to conference attendees • Screen PSA and/or video products or run on continuous loop • Use plain-language PowerPoint to provide a presentation or ask if OSH staff can present

  14. 50th Anniversary of the Reports of the Surgeon General Exhibit To request the exhibit: http://tobaccotimeline.org/contact-us/

  15. Stay Up-to-Date • To receive email updates about new resources, please send a message to: INFO2014SGR50@CDC.GOV Put “subscribe” in the subject line • Follow OSH on Twitter @CDCTobaccoFree. • Follow and use the official #SGR50 hashtag in your own Tweets about the report. • Follow CDC Tobacco Free on Facebook, YouTube and Pinterest www.cdc.gov/tobacco/stay_connected/index.htm www.cdc.gov/tobacco/stay_connected/index.htm

More Related