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Conga Room

The mission of LA INC. The Los Angeles Convention and Visitors Bureau is to advance the prosperity of LA's visitor economy and the livelihoods that depend on it. This is achieved by sales and marketing to the principle segments of both the domestic and international travel trade and consumer.

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Conga Room

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  1. The mission of LA INC. The Los Angeles Convention and Visitors Bureau is to advance the prosperity of LA's visitor economy and the livelihoods that depend on it. This is achieved by sales and marketing to the principle segments of both the domestic and international travel trade and consumer. In particular, LA INC. represents the LA destination to the meetings and convention industry nationwide; the international travel trade and traveler; the cruise passenger and cruise lines; the domestic leisure traveler; as well as the worldwide travel media.

  2. L.A. LIVE Tenants who are LA INC. Members Rosa Mexicano Fleming’s Prime Steakhouse & Wine Bar STAPLES Center Conga Room The Farm of Beverly Hills Wolfgang Puck Bar & Grill Trader Vic’s

  3. LA INC. Partners LA INC. Strategic Partners • Corporate PartnersTransportation Partners • American Express American Airlines • See’s CandiesAmtrak • Wells Fargo Metro • Marketing Partners • Gelson’s Markets • L.A. LIVE • Madame Tussauds Hollywood • Mary Poppins • Universal Studios Hollywood

  4. LA INC. Membership vs. Partnership? • LA INC. Partners receive all Membership benefits plus more: • Extension of partner’s marketing and sales team • More targeted marketing efforts over and above general member benefits • Tailored partnerships to best fit the goals and objectives of the partner

  5. Marketing & • Promotions • LA INC. • Publications • Media • & PR • International Network • Website • Sales & • Client Services • Social Media • LA INC. • Membership

  6. Citywide Convention Sales • Defining a Convention • Convention Sales & Client Services StaffingConvention Sales Opportunities • Bringing Conventions to Los AngelesCitywide Convention Forecast

  7. Definition of a Convention What is a Convention? • A Citywide Convention for Los Angeles is defined as a meeting/convention (event requiring sleeping rooms, meeting space, exhibit space and/or food and beverage, etc.) held in Los Angeles utilizing the Los Angeles Convention Center (“LACC”) and a minimum of 3 LA INC. member hotels and/or a minimum of 3,000 total room nights.

  8. Defining the Citywide Convention Sales Process

  9. Sample Site Itinerary

  10. Sample Site Itinerary

  11. What is a Definite Citywide Convention • A Signed, LA INC. Letter of Agreement from the Customer. • A Customer contracts with hotels for a minimum of 50% of peak rooms and/or a signed License Agreement with the Los Angeles Convention Center.

  12. Citywide Convention Forecast 24 23 22 20 22 22 17 18 As of September 2009

  13. Tourism is LA’s Number One Industry Industry 1. Tourism 2. Professional Business Services 3. Direct International Trade 4. Entertainment 5. Wholesale Trade & Logistics Source: LAEDC 2009

  14. Client Services • Meeting professional familiarization trip opportunities • Qualified service and venue recommendations • Citywide convention RFP management • Citywide convention & high profile event Marketing • Member to member introductions • “LA Welcomes You Program” • Site inspection exposure • Special event / tradeshow RFP management

  15. Los Angeles World Airports & LA INC. International Network Francine Sheridan Europe Anette Kaiser-Rott Germany Yuree Lee Korea Patrick Kaler US and Canada Masa Andachi Asia Pacific Max Villar Latin and South America Lauren Taylor Australia Jaime Lee China

  16. Participate in Trade Shows & Customer Events • Approximately 20 trade shows annually domestically and internationally • United States • Canada • Mexico • UK • Germany • Japan • S. Korea • Brazil • Peru • Argentina • Australia

  17. Member Benefit #6 LA INC. Website – discoverLosAngeles.com • 185% Increase in Traffic • (FY ‘08 vs. ‘09) • 2.4 million Web Visitors in FY ’09 • International Sites Completed • (Chinese, Japanese, Korean, Spanish) • Booking Engine powered by • Travelocity.com • Google Ad revenues increasing • New Special Offers Section & • Events Calendar (coming soon)

  18. discoverLosAngeles.com Media & Research, Travel Professionals, Meeting Professionals, Visitors

  19. Meeting & Conventions Ads

  20. dineLA • Showcase LA as a Dining Capital • Targets Visitors & Locals • 2000+ Restaurant Database • Chef Videos, Interviews, Editorial, Food & Wine Event Calendar • E-newsletter • Blogs

  21. Celebrate the Arts in LA Jan–Mar 2010 • The Los Angeles/Five County Area • Partner with Wells Fargo & City of LA • Drive traffic to 30+ cultural institutions • Exposure • Media - radio, online and on-air giveaways • 300 Wells Fargo and Wachovia branches and ATMs • Special Discounts

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